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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Salsify News
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    3 minute read

    Salsify Valuation Reaches $2 Billion After $200 Million Funding Round

    Salsify’s company valuation hits $2 billion with the closing of its $200 million Series F funding round led by TPG. Salsify closed a $200 million Series F funding round...
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    Product Page Optimization
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    7 minute read

    3 Tips on How To Create a Consistent Brand Experience Across Every Channel

    A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their...
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    Salsify
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    6 minute read

    Sustainable Retail: 3 Practices To Start Implementing Today

    Sustainability in retail has been put in the spotlight, with more and more consumers indicating that they prefer to buy eco-friendly products.
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    Omnichannel Commerce Strategy
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    7 minute read

    Case Study: How Mars Food France Commits To Sustainable Retailing

    In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks. These changes were implemented...
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    Salsify
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    5 minute read

    3 Top Ecommerce Personalization Trends

    Whenever a customer visits your product page, they’re telling you a story — what they click, when they bounce, how they search — it all reveals a tremendous amount about...
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    Salsify
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    6 minute read

    What Is Ecommerce Personalization — And How Can It Benefit Your Business?

    Ecommerce is undergoing exponential growth. Already on the rise pre-pandemic, the last two years have pushed this buying and selling approach into overdrive: Recent...
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    Omnichannel Commerce Strategy
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    6 minute read

    What Are the Biggest Ecommerce Challenges for Brands and Retailers?

    The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and...
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    Salsify
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    8 minute read

    Product Data Management Drivers of Digital Shelf Operational Excellence

    Embarking upon a digital transformation as a legacy brand is a daunting task: It’s a new type of market, with new consumer expectations, economic forces, and distribution...
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    Salsify
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    6 minute read

    Why Ecommerce Automation Is Essential for Digital Shelf Success

    Automation is now an essential part of business operations. Most businesses say that the use of automation is now critical to meet customer expectations.
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