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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Customer Voices
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    4 minute read

    Mars, Incorporated: Honoring Tradition While Leading the Way in Commerce

    JJ Schmidt, director of digital demand content at Mars, poses an important question for brands: How do you successfully recreate engaging in-store brand and product...
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    D2C Strategy
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    6 minute read

    Are These Common DTC Website Mistakes Hurting Your Sales?

    As consumers continue to embrace online shopping in skyrocketing numbers, many brands are taking a crack at acting as their own retailers by launching a direct-to-consumer...
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    Ecommerce Trends
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    2 minute read

    The Naughty and Nice Amazon Ecommerce Checklist [Download]

    Shoppers have developed new shopping habits since the 2020 holiday season, and these behaviors have spurred a number of new trends across the industry.
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    Digital Shelf Insights
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    6 minute read

    5 Signs Your Brand Is Ready for Ecommerce Digital Transformation

    Digital sales are the “new normal” of product purchasing. Informed by pandemic pressures and bolstered by improved shipping and delivery infrastructures that have evolved in...
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    Ecommerce GTM Strategy
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    7 minute read

    10 Holiday Ecommerce Strategy Tips for Brands

    No matter what holidays you celebrate this upcoming season, there are a few special dates all marketers should prepare for: Black Friday, Cyber Monday, and Super Saturday. ...
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    Ecommerce GTM Strategy
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    7 minute read

    Black Friday 2021 Will Be Different — Here's What Brands Need to Know

    Black Friday 2021 and its cousin consumer holiday Cyber Monday will probably continue to illustrate the widening gap between digital and in-person customer experiences and...
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    Ecommerce GTM Strategy
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    8 minute read

    Why PIM for Ecommerce Is Essential

    Product detail pages (PDP) can make or break an ecommerce store.
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    Digital Shelf Insights
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    6 minute read

    What Are the Benefits of PIM?

    Today’s consumers use different platforms to discover new brands and find information about products. They expect to understand how a product helps solve their problem and...
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    Featured
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    2 minute read

    Essential Ecommerce KPIs for the Digital Shelf [Download]

    Ecommerce key performance indicators (KPIs) are essential for goal-setting and measuring digital shelf performance, but it can be challenging to know which should be the most...
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