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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

3 Top PIM Analyst Reports Recognize Salsify as a Market Leader

Forrester, Ventana Research, and International Data Corporation (IDC) recently published their product information management (PIM) analyst reports.

How Product Content Gives Brands an Amazon Advertising Advantage

Brand manufacturers shouldn’t see Amazon merely as an ecommerce channel — it’s an ecommerce necessity. But standing out on the crowded marketplace can be a challenge.

IDC MarketScape Names Salsify a 2021 ‘Leader’ in Product Information Management (PIM) for Commerce

Salsify was just named a "Leader" in a new International Data Corporation (IDC) vendor assessment, "IDC MarketScape: Worldwide Product Information Management Applications for...

Omnichannel Commerce Strategy

How the Open Experience Alliance (OXA) Is Working Toward 'Commerce for All'

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the...

Customer Voices

Jen Gulley of WestPoint Home: How To Grow Ecommerce Margins With D2C Channels

I started the ecommerce division at WestPoint Home about seven years ago. Back then, managing our digital shelf was a really time-consuming process.

Omnichannel Commerce Strategy

5 Growing Omnichannel Commerce Trends You Need to Know

It’s no secret that the pandemic has altered both the digital and physical world of commerce.Without a powerful presence in the right spaces, retail businesses may feel their...

Customer Voices

Meghan O’Keefe of Samsonite: Ecommerce Strategies for More Efficiency

Our sales team here at Samsonite is super lean — so as you can probably imagine, our salespeople don’t have time to fill out spreadsheets manually.

Omnichannel Commerce Strategy

How to Build a Central Source of Truth for Your Brand

“We need a single source of truth!” is a rallying cry often heard throughout companies. Yet, the idea of “truth” can be abstract and elusive.

Customer Voices

Drew Lewis of SMNutrition: How We Scaled for Ecommerce and Doubled Gross Revenue

When I first came to SMNutrition in 2019, the company was run by a very small team. We had 35 products, and most of the ecommerce platforms we were working on did not even...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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