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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Product Page Optimization

2020 Ecommerce Data: What Do Top-Performing Brands Do Differently?

Ecommerce sales in the U.S. grew by a sizable 14.9% in 2019, according to the U.S. Department of Commerce, contributing to the over $600 billion generated by digital brands...

Social Commerce

The Social Commerce Crash Course Guide for Brands

Billions of people worldwide engage with social channels like TikTok, Facebook, Instagram, Pinterest, and others every single day. Your customers spend hours browsing through...

Customer Voices

Ecommerce Leader Heidi Ollhoff: How To Prioritize Continual Ecommerce Program Growth and Innovation

“Salsify is a significant time-saver. It lets me focus more on strategy instead of spreadsheets and filling out information.” — Heidi Ollhoff, Ecommerce Leader I love...

How Brands Use Virtual Photography, 3D, and AR To Boost Digital Sales

Think about all the engaging content we consume on a daily basis: We scroll through cleverly crafted TikToks on our phones, challenge ourselves through lifelike video games...

Here’s Why You Need a Digital Shelf Strategy

There are many of us who still harbor fond, nostalgic memories of the 1990s, but let’s be honest — would any of us want to shop that way again?

Customer Voices

Sean Donovan of MSA Safety: How We Took Control of Our Digital Shelf With Salsify

A consistent online presence makes a big difference in terms of how a brand is perceived and how successful its ecommerce efforts can be. Unfortunately, at MSA Safety, we...

Why Brands Must Win the Ecommerce Algorithm

It was in 1944 that British property magnate Lord Harold Samuel first coined what is now the most widely recognized adage about the real estate market: “There are three...

Luxury Ecommerce: Biggest Earners Bought High-End Items Online for the First Time During the Pandemic

With the closure of many physical stores in 2020, luxury brands had to quickly pivot their marketing strategies to reach today’s consumers.

Customer Voices

Jordan Rosenbaum of Energizer: Improving Online Customer Experiences at Scale With Salsify

At Energizer, one of the world's largest manufacturers of consumer batteries, lighting, and automotive, we understand that the quality of customer experiences drives our...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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