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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Customer Voices
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    6 minute read

    Michael McNulty of Cuisinart: How To Scale Your Digital Shelf With PXM

    "We once thought Salsify would just be a data-management system, but it turned out to be so much more."— Michael McNultySenior Ecommerce Marketing Manager, Cuisinart When...
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    Ecommerce Trends
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    6 minute read

    How a TikTok Ecommerce Strategy Can Help Your Brand Drive Billions of Views

    Having a TikTok ecommerce strategy is a great way for brands to create a digital experience for consumers and advertise their products and services in a low-cost, organic way.
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    Omnichannel Commerce Strategy
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    8 minute read

    What Is Omnichannel Marketing?

    Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless,...
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    Expert Insights
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    7 minute read

    B2B Strategy Blueprint: How To Evolve Into a Digital-First Company

    Discover how Dawn Foods, a 100-year-old, family-owned bakery ingredient manufacturer and distributor, pivoted to become a digital-first business-to-business (B2B) commerce...
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    Case Studies
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    5 minute read

    Essential Digital Shelf Best Practices From a Global Household Brand

    After a global household brand leveraged Salsify to launch its first digital shelf team and drive innovation across its organization, we had the opportunity to catch up with...
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    Ecommerce GTM Strategy
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    7 minute read

    How Salsify Workflow Helps Ecommerce Brands Improve Speed to Market

    Improving speed to market is crucial to winning on the digital shelf. How you enrich or add new product content within your system of record can be a big part of those...
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    Digital Shelf Insights
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    3 minute read

    How Beauty Brands Manage Item Set Up Across the Digital Shelf

    When shoppers buy beauty products online, they want detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the...
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    Expert Insights
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    6 minute read

    Ecommerce Strategy: Uncover the Full Revenue Impact of Retail Ad Spend

    Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting?
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    Case Studies
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    4 minute read

    Case Study: How Home Goods Brand Rotho Grew Its Amazon EU Footprint

    Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been making...
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