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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    6 minute read

    What Is the Future of Omnichannel Retail?

    From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel...
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    Expert Insights
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    6 minute read

    Expert Insights: How to Increase Amazon Performance Metrics With Improved Product Content

    On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set...
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    Expert Insights
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    5 minute read

    Ask the Experts: How to Build a Successful Global Digital Shelf Organization

    Today's shopper is more omnichannel than ever before. Brand manufacturers using multiple go-to-market approaches for digital commerce will outperform non-commerce...
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    Ecommerce Trends
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    8 minute read

    Top 5 Ecommerce Shopping Trends to Watch in 2021

    The outbreak of COVID-19 has changed almost everything, and ecommerce is just one example of how things have changed dramatically due to the pandemic. It has impacted every...
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    Omnichannel Commerce Strategy
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    4 minute read

    B2B Case Study: Southwire Corrals Data, Improves Marketing Enablement

    For nearly seven decades, Southwire Company, based in Carrollton, Ga., has made wire and cable. Southwire is now one of North America’s largest wire and cable producers with...
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    Omnichannel Commerce Strategy
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    6 minute read

    Shift From Transactional Marketing to Brand Experiences to Drive Results

    You likely remember when TV commercials were the only way to define a brand: George Clooney sipped Nespresso, two cavemen saved money with GEICO, and a bunny marched for...
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    Expert Insights
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    8 minute read

    How to Become a Digital-First Omnichannel Organization in 5 Steps

    We all know the 2020 ecommerce trends: Consumer adoption of online shopping and ecommerce revenue has skyrocketed. But the fact is, the rise of digital channels has exceeded...
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    Salsify News
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    3 minute read

    Salsify Launches Innovative Partner Program to Drive Digital Shelf Excellence Globally

    The commerce landscape in 2020 forced brand manufacturers to shift their priorities and accelerate digital shelf transformation to meet market and buyer demands. It became...
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    Omnichannel Commerce Strategy
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    7 minute read

    A Strategist Goes Shopping: What 2020 Holiday Shopping Trends Can Teach Brands for 2021

    I rarely visit the mall — and never on Black Friday. But I was curious to see if the action on the ground matched the media headlines on the busiest shopping day of the year....
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