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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

How to Become a Digital-First Omnichannel Organization in 5 Steps

We all know the 2020 ecommerce trends: Consumer adoption of online shopping and ecommerce revenue has skyrocketed. But the fact is, the rise of digital channels has exceeded...

Salsify Launches Innovative Partner Program to Drive Digital Shelf Excellence Globally

The commerce landscape in 2020 forced brand manufacturers to shift their priorities and accelerate digital shelf transformation to meet market and buyer demands. It became...

Omnichannel Commerce Strategy

A Strategist Goes Shopping: What 2020 Holiday Shopping Trends Can Teach Brands for 2021

I rarely visit the mall — and never on Black Friday. But I was curious to see if the action on the ground matched the media headlines on the busiest shopping day of the year....

Omnichannel Commerce Strategy

Omnichannel Ecommerce: What Is It — and Why Do You Need It?

Whether a customer engages with a brand in store or online, the experience should feel consistent. But far too often, it doesn’t.

PIM vs. ERP Systems: What's the Difference?

Digital transformations are becoming necessary recommendations for businesses: doing so is the only way to keep up with the competition and customer expectations. The most...

Omnichannel Commerce Strategy

5 Ways Omnichannel Retail Is Changing the Industry

The path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop Now”...

How Top Clothing Brands Manage Item Set Up Across the Digital Shelf

What shoppers want when buying clothing online: bold images, detailed sizing information, material breakdowns, and details about the manufacturing of the item. Clothing...

Expert Roundtable: Digital Shelf Management Techniques for Accelerating Modern Commerce Capabilities

“Think about commerce, instead of just ecommerce, as the digital world fully expands.” — Lauren Livak, Senior Commerce Strategy Manager, Salsify Brands often get caught up...

Omnichannel Commerce Strategy

Why an Omnichannel Retail Strategy Is Vital for Growth

Omnichannel commerce is quite literally "commerce everywhere," or in all the places your customers are found. Where historically an omnichannel commerce strategy might have...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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