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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Product Page Optimization

What Is Enhanced Content and How Can It Boost Conversions?

It’s never been more important to stand out on the digital shelf.

Ecommerce Leadership and Teams

What Is Digital Transformation Change Management? [Download]

Brick-and-mortar stores used to be the primary focus for driving sales. Prime product placement on a physical shelf could make all the difference for brands and retailers.

2022 Salsify Digital Consumer Report and Ecommerce Insights [DOWNLOAD]

Shopping is now an omnichannel, nonlinear journey across the digital shelf.

Winning Ecommerce Personalization Examples From Global Brands

If you’re an ecommerce professional, you likely know the importance of personalization. Basic elements of personalization, like related product suggestions or recommendations...

Salsify Finishes 2021 With $32 Million in R&D Investment

In 2021, we invested more than $32 million in research and development (R&D), up more than 40% from 2020.

How To Build Your Customer Personalization Strategy in 5 Steps

Personalization has become standard across the ecommerce industry, and most digital customers expect their experiences to be personalized to some extent. Organizations that...

Omnichannel Commerce Strategy

Holiday Shopping Results Reveal What’s Next for Ecommerce [Download]

Consumers started the 2021 holiday shopping season with new expectations. Shoppers around the world have been forced to evolve and adopt new buying behaviors at unprecedented...

Omnichannel Commerce Strategy

What Is Brand Trust? (And How To Build It)

Brand trust increasingly influences modern consumers’ buying decisions. Edelman’s “Trust Barometer Special Report: Brand Trust in 2020” uncovered that trust in a brand is...

Omnichannel Commerce Strategy

5 Steps to Build an Omnichannel Seamless Shopping Experience

Modern consumers are shopping across channels at their convenience, any time, and anywhere. They’re using multiple sources to research product information, such as in-store...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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