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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce GTM Strategy
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    3 minute read

    Don’t Launch Your D2C Website Without Asking These 3 Questions

    Direct-to-consumer (D2C) channels give brands more control over their online presence and offer more opportunities for sales growth. Setting expectations from the start helps...
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    Salsify
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    2 minute read

    Reviews Fuel Success of Beauty & Personal Care Products on Amazon

    Our latest Product Page Benchmark Report, The Winning Elements of Amazon Beauty & Personal Care Product Pages, reveals an enormous differentiating advantage for brands that...
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    Digital Shelf Insights
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    2 minute read

    How Clothing Brands Can Expand Market Share Across the Digital Shelf

    Overall US apparel sales went down by 2% in 2017, however ecommerce is seeing double digit growth. Selling online is your biggest opportunity for growth and Amazon is a major...
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    Omnichannel Commerce Strategy
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    2 minute read

    VIDEO: How To Improve Your Product Page with Enhanced Content 101

    Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...
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    Omnichannel Commerce Strategy
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    2 minute read

    The Dangers of a PIM-Only Approach [VIDEO]

    If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer...
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    Ecommerce GTM Strategy
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    7 minute read

    How Tayse Rugs Maps 3400 SKUs to 9 Channels in 2 Weeks

    In the 13 years since Tayse Rugs was founded as a family business in Calhoun, Georgia, the manufacturer and importer of machine-made rugs has quickly gained prominence. While...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Leading Brands Transform to Win Market Share

    The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to...
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    Digital Shelf Insights
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    19 minute read

    The Messy State of Product Syndication for Brands

    Getting product content to every retailer you work with is not an easy feat. Retailers like Amazon, Kroger, The Home Depot, CVS, Walmart, Albertson's, and Walmart have...
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    Omnichannel Commerce Strategy
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    5 minute read

    Case Study: Mars Consolidates Its Data to Fuel the Digital Shelf

    Over its 108-year history, Mars, Inc. has expanded into several verticals, including confectionery, pet food, and other food products, that touch the lives of millions of...
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