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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    B2B Strategy
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    5 minute read

    How Manufacturers Can Create and Manage B2B Content for Digital Audiences

    Manufacturers that sell exclusively to B2B customers face a unique set of marketing and digital content challenges. Formatting digital product content for an in-house B2C...
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    Omnichannel Commerce Strategy
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    4 minute read

    How to Adapt to the Shift in B2B Commerce

    Amazon Business saw annual revenue of $10 billion this year, up from $1 billion in 2015, the year it launched. Amazon’s ability to grow its B2B business at such a rapid pace...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Renfro Embraced Digital Transformation to Meet Modern Demands

    Chances are you’ve slipped your feet into a pair of socks made by Renfro Corporation. It’s estimated that the almost century-old legwear manufacturer produces one of every...
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    Salsify
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    3 minute read

    5 Ecommerce Predictions

    At Groceryshop 2018 in Las Vegas this week, thousands of attendees from CPG brands to grocery retailers, ecommerce software vendors, and tech startups met to share ideas and...
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    Omnichannel Commerce Strategy
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    5 minute read

    5 KPIs to Watch for Ecommerce

    It's not enough to have up-to-date data about your brand's performance online, you must know what to do as a result of those statistics. Here are five KPIs we recommend that...
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    Omnichannel Commerce Strategy
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    2 minute read

    How CPG Brands and Retailers Break Down Barriers on the Digital Shelf

    By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already...
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    Omnichannel Commerce Strategy
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    6 minute read

    7 Common Roadblocks to Winning Market Share

    It takes more than competitive pricing and brand recognition to win market share on the digital shelf. Consumers look for detailed product pages and content that provide in...
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    Omnichannel Commerce Strategy
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    3 minute read

    What Suppliers Need To Know About A+ Content on Amazon

    Brands on Amazon have a unique option for customizing listings with their own advertising. Amazon’s A+ Content program lets you create your own marketing content for...
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    Omnichannel Commerce Strategy
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    5 minute read

    How to Create Short-Form Content for the Digital Consumer

    It's integral that businesses establish a strong online presence. As consumers are spending the majority of their time online, it's becoming more essential for businesses to...
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