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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    4 minute read

    Ask an Expert: How a D2C Site Enables Growth

    According to our 2018 trend retailer-brand survey, 92% of brand manufacturers are selling direct-to-consumer (D2C), following only marketplaces and social media as priority...
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    Omnichannel Commerce Strategy
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    2 minute read

    Holiday Ecommerce Checklist | Are Your Product Pages Ready?

    With Labor Day behind us, your brand has (hopefully) mapped out and finalized the list of products you plan to sell during the holiday season. What should come next to ensure...
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    Case Studies
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    5 minute read

    Eaton Lighting Empowers Sales Team and Customers With Digital Catalogs

    As a leader in the power management industry for over a century, Eaton has been powering businesses worldwide across over 175 countries in a variety of verticals. It’s...
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    Salsify
    |
    6 minute read

    Five Tips to Create a More Personalized Shopping Experience

    Creating a product detail page was perhaps easier for your online store five years ago. If you're still using that page now, the demands of online consumers has changed...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Gerson Grew YoY Digital Sales by 77% & Expanded Retailer Orders

    Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal...
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    Salsify
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    5 minute read

    PIM Requirements

    The world of modern commerce is one requiring investing in the proper technology to keep up with customer demands. These demands entail fully understanding what customers...
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    Ecommerce GTM Strategy
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    4 minute read

    4 Common PIM Challenges

    Product information management (PIM) tools are common, but they usually fall short in helping brands deliver the consistently optimized online shopping experiences that...
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    Salsify
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    6 minute read

    Five Things You Need to Know About Augmented Reality

    No doubt you know quite a few things about virtual reality and how it's used now in the business world. However, how much do you really know about augmented reality? This...
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    Digital Shelf Insights
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    4 minute read

    How Traditional Brands Keep Up With Digitally Native Vertical Brands

    Historically, brands that dominated supply chains dominated market share in their category. Think of Kellogg’s, Unilever, P&G -- these are the brands who owned their...
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