Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Salsify

8 minute read

Top 5 Ecommerce Shopping Trends to Watch in 2021 The outbreak of COVID-19 has changed almost everything, and ecommerce is just one example of how things have changed dramatically due to the pandemic. It has impacted every...

Omnichannel Commerce Strategy

4 minute read

B2B Case Study: Southwire Corrals Data, Improves Marketing Enablement For nearly seven decades, Southwire Company, based in Carrollton, Ga., has made wire and cable. Southwire is now one of North America’s largest wire and cable producers with...

Omnichannel Commerce Strategy

6 minute read

Shift From Transactional Marketing to Brand Experiences to Drive Results You likely remember when TV commercials were the only way to define a brand: George Clooney sipped Nespresso, two cavemen saved money with GEICO, and a bunny marched for...

Salsify

8 minute read

How to Become a Digital-First Omnichannel Organization in 5 Steps We all know the 2020 ecommerce trends: Consumer adoption of online shopping and ecommerce revenue has skyrocketed. But the fact is, the rise of digital channels has exceeded...

Salsify News

3 minute read

Salsify Launches Innovative Partner Program to Drive Digital Shelf Excellence Globally The commerce landscape in 2020 forced brand manufacturers to shift their priorities and accelerate digital shelf transformation to meet market and buyer demands. It became...

Omnichannel Commerce Strategy

7 minute read

A Strategist Goes Shopping: What 2020 Holiday Shopping Trends Can Teach Brands for 2021 I rarely visit the mall — and never on Black Friday. But I was curious to see if the action on the ground matched the media headlines on the busiest shopping day of the year....

Omnichannel Commerce Strategy

8 minute read

Omnichannel Ecommerce: What Is It — and Why Do You Need It? Whether a customer engages with a brand in store or online, the experience should feel consistent. But far too often, it doesn’t.

Ecommerce Technology

10 minute read

PIM vs. ERP: What's the Difference, and What Are the Pros and Cons? Businesses rely on different technologies to manage operations and bring products to market. Two important systems are product information management (PIM) and enterprise...

Omnichannel Commerce Strategy

7 minute read

5 Ways Omnichannel Retail Is Changing the Industry The path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop Now”...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026? The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026 Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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