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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Salsify and Target Announce New Direct Connection

As the purchase journey continues to evolve, brands must find ways to meet diverse shopper demands for product information quickly. This control and agility are required for

B2B Manufacturers Face Complex Challenges

With multiple distributors, controlling your brand experience across the digital shelf can be a gargantuan task. Distributors are launching ecommerce sites at a rapid pace —...

A Modern Approach to Product Syndication

Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.

Social Commerce Is an Exciting New Opportunity for Brands

Social media platforms like Instagram, Facebook, Pinterest, and others are changing the world of ecommerce by simultaneously launching in-app checkout capabilities for all...

Omnichannel Commerce Strategy

Home Goods Brand Uses Insights for Triple-Digit Growth in 3 Months

A midsize home goods provider that markets more than 70 well-known brands to over 30 retailers revamped its digital strategy in 2019 — resulting in a year-over-year sales...

Don’t Launch Your D2C Website Without Asking These 3 Questions

Direct-to-consumer (D2C) channels give brands more control over their online presence and offer more opportunities for sales growth. Setting expectations from the start helps...

Reviews Fuel Success of Beauty & Personal Care Products on Amazon

Our latest Product Page Benchmark Report, The Winning Elements of Amazon Beauty & Personal Care Product Pages, reveals an enormous differentiating advantage for brands that...

How Clothing Brands Can Expand Market Share Across the Digital Shelf

Overall US apparel sales went down by 2% in 2017, however ecommerce is seeing double digit growth. Selling online is your biggest opportunity for growth and Amazon is a major...

Omnichannel Commerce Strategy

VIDEO: How To Improve Your Product Page with Enhanced Content 101

Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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