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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    4 minute read

    Brand Crush: 5 Reasons to Love Eileen Fisher

    What makes a brand great? Brands that are great enough to crush on truly provide an engaging product experience to the consumer. Winning brands know how to tell a compelling...
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    Salsify
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    4 minute read

    6 Questions To Ask Before Buying a PIM

    Feeling the competitive pinch? Maybe your brand’s content technology could use an update. In today’s consumer market, accelerating your products’ growth on the digital shelf...
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    Salsify
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    2 minute read

    3 Product Experience Tips to Increase Customer Satisfaction

    On yesterday's webinar, I shared the latest data insights from our recent Consumer Research Report. You can listen to the full event on demand by signing up below. For those...
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    Salsify
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    4 minute read

    7 Ways Your Organization Must Tackle Digital Transformation

    One needs only to look at the success of digital-first brands to see that the traditional go-to-market strategies of brands are dead. Even if the majority of your sales are...
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    Ecommerce GTM Strategy
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    6 minute read

    9 Must-See Brand Leaders at #ShopTalk2018

    Next week is ShopTalk, one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during...
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    Salsify
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    3 minute read

    Should You Sell on Amazon?

    I got this question from a ecommerce leader who saw my recent At the WhiteBoard video: How to think about KPIs on the digital shelf. My answer? "It depends." The nuance and...
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    Salsify
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    2 minute read

    Consumer Research: Why Product Experiences Win Trust

    A survey of more than 1,000 U.S. consumers who shopped online at least once in 2017, drives home the idea that eCommerce hasn’t killed consumer loyalty or trust in brands,...
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    Salsify
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    2 minute read

    #FBF – Yes, P&G Did Ditch Ad Networks for Retailer-led Options

    It's official – P&G did indeed drastically restructure their digital advertising in 2017,to the tune of $200 million. To be clear, what P&G did was dramatically reduce what...
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    Salsify
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    2 minute read

    How to Build the Best Online Product Experience

    It’s easy to feel like digital upstarts and Amazon private label products are actively devouring any chance traditional brands have at maintaining their market share. That’s...
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