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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Salsify
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    3 minute read

    5 Rules to Winning Consumer Trust on the Product Page

    It is no secret that the way people shop has changed. Although consumers may prefer purchasing items in-store, their process to getting there begins in the search bar....
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    Omnichannel Commerce Strategy
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    3 minute read

    How to Customize Content Across Your Sales Channels

    Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Tools and Home Improvement Brands Can Win On Amazon

    Amazon is an increasingly important channel for brands selling tools and home improvement products. For ecommerce teams looking to take advantage of this growth, it's...
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    Omnichannel Commerce Strategy
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    4 minute read

    5 Takeaways from IRCE 2018

    Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an...
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    Omnichannel Commerce Strategy
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    2 minute read

    Ecommerce is a Team Sport

    In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best...
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    Omnichannel Commerce Strategy
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    4 minute read

    Direct to Consumer Marketing Tips

    Selling direct to consumer (D2C) can be profitable terrain for many manufacturers and brands—if done correctly. As companies set their own prices and don’t have to hand over...
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    Omnichannel Commerce Strategy
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    2 minute read

    How to Optimize Your Amazon Tools and Home Improvement Page

    Amazon is fast becoming a crucial marketplace for tools and home improvement brands. In fact, One Click Retail recently catalogued a 25% year-over-year growth rate for tools...
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    Omnichannel Commerce Strategy
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    4 minute read

    Clothing Brands Win Omnichannel with Immersive Brick & Mortars

    Although there has been a major shift of brands and retailers going digital, brick & mortar is not dead-- it is simply evolving for the digital age. Brands such as Warby...
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    Salsify
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    3 minute read

    What is A+ Content?

    During our recent webinar, Build the Best Amazon Brand Experience, there were several great questions from attendees about A+ Content and we didn't get to answer them all....
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