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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    2 minute read

    How Coca-Cola is thinking about CPG in e-commerce

    During a recent interview with CNBC, James Quincey, President and Chief Executive Officer of The Coca-Cola Company, shared some of his company’s ecommerce strategies and how...
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    Salsify
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    2 minute read

    Digital Branding on Google Shopping

    According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online....
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    Salsify
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    4 minute read

    5 Key Customer Loyalty Tips

    Brand manufacturers must seize the opportunity to manage consumer shopping experience. A focus on the consumer can drive improvements in brand trust, sales, and margins for...
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    Salsify
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    5 minute read

    Conversation with Global Merchandiser Marion Thomas

    In a recent conversation, Marion Thomas, whose most recent role is director of Global Site Merchandising at Wayfair, shared best practices for stronger supplier-retailer...
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    Omnichannel Commerce Strategy
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    3 minute read

    Three tips for improving search discoverability this holiday

    Your product cannot get bought if shoppers don't find them. Our recent Holiday Shopping Keyword Intelligence Report revealed that leading brands update their product content...
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    Digital Shelf Insights
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    5 minute read

    Brick and Mortar Retail Must Transform for Customer Experience

    There are a few brave and innovative companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in...
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    Salsify
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    9 minute read

    Succeeding at Contextual Commerce

    Recently, Salsify co-founder Rob Gonzalez sat down to a conversation with Jamus Driscoll, Executive at Residence at Underscore VC, about the challenges facing brand...
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    Salsify
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    4 minute read

    3 Things to Know About Walmart Content Publisher

    Ram Rampalli, Chief Catalog Evangelist and Senior Director Product Management at Walmart Labs, provided insights on the retail giant’s priorities, product content processes...
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    Digital Shelf Insights
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    4 minute read

    Trend Watch: P&G ad share on retailer sites is up by nearly 30%

    P&G has made what I would argue are significant changes in terms of the percentage of their ads going to ad products directly tied to retailers.
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