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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Salsify
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    4 minute read

    Amazon Seller Central vs Vendor Central

    Recently, some boardrooms at traditional brand manufacturers have been re-analyzing the math behind their Amazon strategy. Namely, is a traditional brand better off selling...
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    Salsify
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    4 minute read

    5 Strategies to Grow Sales Amid Store Closures

    In 2017, the total square footage for closed store space was 125 million, a ten-year high. By April 2018, that number was already at 77 million, well on track to break...
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    Salsify
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    3 minute read

    Top 5 Takeaways from Build the Best Amazon Experience

    Whether you are selling on Amazon today and want to optimize your presence or you are just getting started – you know it’s a challenging sales channel to grow on. Content26...
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    Salsify
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    3 minute read

    How Mattress Maker Casper Built a Successful Ecommerce Strategy

    Last summer, the ecommerce mattress company Casper announced that they raised 170 million dollars, with a plan to IPO in the future. Casper’s success can be attributed to...
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    Salsify
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    3 minute read

    Gen Z Wants to EXPERIENCE Shopping

    Generation Z doesn’t want to simply buy, they want to experience shopping. Sensory, exciting, personalized, tech-infused, and immediate. This goes for brick and mortar as...
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    Salsify
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    4 minute read

    3 Ways B2B Brand Manufacturers are Tackling the Digital Shift

    Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are...
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    Salsify
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    4 minute read

    How to Sell on Amazon | Free Seller's Guide

    Learning how to sell your brand on Amazon can be a daunting task, let alone how to beat competitors on the eCommerce superpower. Whether you’re looking to expand your...
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    Salsify
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    7 minute read

    Amazon: How Content Improves the Brand Experience

    The secret to customer engagement on Amazon isn't complicated: Brands that want to create a positive customer experience need to focus on creating great product page content.
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    Video
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    2 minute read

    Blockchain for Ecommerce

    Salsify co-founder Rob Gonzalez shares his perspective on whether blockchain will disrupt payment methods across the web.
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