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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Omnichannel Commerce Strategy
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    4 minute read

    How Consumers Shop for Electronics: Research, Compare, Repeat

    Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each...
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    Salsify
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    3 minute read

    How will you meet your target growth rate?

    Have you been given an annual sales target to reach by the end of year? Today we launched a new tool for brand manufacturers to help reach their sales targets through...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Will Toy & Baby Brands Succeed Post-Toys R Us?

    The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this...
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    Salsify
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    6 minute read

    Way-Day Product Page Strategies

    This Wednesday, April 25, Wayfair is planning a specialized holiday called Way Day to help consumers save on more than 70,000 of the store's products. It's a bit of an answer...
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    Salsify
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    2 minute read

    Voice Search SEO | Whiteboard Video

    It’s estimated voice search investments will reach $5 billion by 2020. You need to start optimizing product content today to reap the rewards in the future. In this video,...
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    Omnichannel Commerce Strategy
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    4 minute read

    The Changing Role of the CMO in the Digital Age

    As ecommerce dominates consumer spending and the digital shelf alters how they shop, the role of a Chief Marketing Officer is evolving. Long gone are the days of focusing on...
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    Omnichannel Commerce Strategy
    |
    4 minute read

    Price May Matter Less Than You Think

    Competitive pricing wins the sale, right? Not on today’s digital shelf. More than ever, consumers make buying decisions due to their personal set of criteria – which is not...
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    Salsify
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    2 minute read

    How to Optimize Your Amazon Furniture and Home Goods Page

    With shoppers more comfortable than ever buying home goods large and small online, successful furniture and home goods brands on Amazon are driving more sales online by...
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    Salsify
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    2 minute read

    How to Avoid Chargebacks

    The cost of chargebacks totaled 5.6 billion in the US, in the last year. How will you ensure that your brand’s dollars are not included in this number? A chargeback is...
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