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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Salsify
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    3 minute read

    How I did it: 4 Lessons from a Brand CIO

    Fifty-eight year-old promotional products supplier, Gemline, has several new product launches a year of its customizable bags, business accessories, gifts, and writing...
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    Digital Shelf Insights
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    4 minute read

    What digital means to your brand's future

    Most purchases still happen in-store. Less than 15% of total retail sales is taking place online or via mobile phone. Yet, a digital device now influences 56% of all in-store...
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    Omnichannel Commerce Strategy
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    3 minute read

    Improve your ROI with a better product content process

    No matter what you sell, your profit margins are impacted by the number of products shoppers return. According to the National Retail Federation (NRF), in 2015 Americans...
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    Salsify
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    5 minute read

    Community, Culture, Collaboration...and Cycling?

    As a recruiter, a lot of my time is spent thinking about how I can connect people. Engaging with talent is not just about filling an open req. Recruiting is not a job that...
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    Digital Shelf Insights
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    3 minute read

    How to build strong shopping experiences

    The strength of your brand is built on consumer interactions with you. They browse, compare product features and ultimately decide whether to buy based on how much confidence...
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    Salsify
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    2 minute read

    Become a Top Performing Digital Brand

    We're in the era of distributed commerce: a time when there are more consumer touch points available than ever. To reach those customers and win conversions on those domains,...
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    Ecommerce GTM Strategy
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    4 minute read

    PIM vs. PCM: 5 Takeaways From the Forrester PIM Wave Report

    Takeaway: The differences between product information management (PIM), master data management (MDM), and product content management (PCM) are nuanced, yet significant. If...
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    Omnichannel Commerce Strategy
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    6 minute read

    4 Key Takeaways About Google Manufacturer Center

    Better product content can improve your rank on Google Ecommerce companies need to make sure that consumers have easy access to all the information they might want...
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    Digital Shelf Insights
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    6 minute read

    What your CPG brand needs to know about SmartLabel

    The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting...
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