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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Not April Fool’s Day: Some bad product content caught in the wild

With so many SKUs and so little time it’s tough to manage your product content - especially if you have no reliable system in place. As much as your brand tries to stay...

PIM and DAM Essentials Must Be Combined for True Brand Success

The results are in! Salsify was named a leading product information management (PIM) vendor and a leading digital asset management (DAM) vendor in 2018 based on user reviews...

Survival Guide for Brands: How to Protect Your Margins

When Dollar Shave Club rocked the shaving scene in 2012, they carved a path direct to the digital consumer’s heart: Fulfilling a need with a convenient solution and creating...

How to Build Consumer Trust on the Digital Shelf

You've always known that winning your consumers confidence and trust is important to winning sales, but with the headlines full of questionable data practices and the ease...

Brand Crush: 5 Reasons to Love Eileen Fisher

What makes a brand great? Brands that are great enough to crush on truly provide an engaging product experience to the consumer. Winning brands know how to tell a compelling...

6 Questions To Ask Before Buying a PIM

Feeling the competitive pinch? Maybe your brand’s content technology could use an update. In today’s consumer market, accelerating your products’ growth on the digital shelf...

3 Product Experience Tips to Increase Customer Satisfaction

On yesterday's webinar, I shared the latest data insights from our recent Consumer Research Report. You can listen to the full event on demand by signing up below. For those...

7 Ways Your Organization Must Tackle Digital Transformation

One needs only to look at the success of digital-first brands to see that the traditional go-to-market strategies of brands are dead. Even if the majority of your sales are...

9 Must-See Brand Leaders at #ShopTalk2018

Next week is ShopTalk, one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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