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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    6 minute read

    How to protect your brand identity

    You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end...
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    Salsify
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    4 minute read

    How mobile is changing your customer's shopper journey

    Consumers are creating their own shopping journeys and the path to purchase isn’t always a straight line. Increasingly, that unpredictable path to purchase involves multiple...
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    Salsify
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    4 minute read

    PIM 2.0 - What is PIM and Where is it Going?

    Takeaway: Product information management (“PIM”): essential to aggregating, managing, and collaborating on data and consumer-facing content. So important, Forrester recently...
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    Digital Shelf Insights
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    8 minute read

    How Millennials Think About Your Product Content

    Takeaway: I'm a millennial who keeps an eye on the latest whole food and health food trends. Here are 4 ways that food brands and retailers can catch and keep my attention,...
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    Digital Shelf Insights
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    5 minute read

    What It Takes To Have the Best Furniture Product Content on Amazon

    We went shopping for furniture and home goods on Amazon this week and thanks to our newly launched Product Content Grader were able to see just how well some of the site’s...
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    Salsify
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    2 minute read

    Unpacking Digital Influence on Furniture and Home Goods Purchases

    Most furniture shoppers want to see exactly what they are getting before they buy. They expect their new couch or dining room table to last for several years. They want their...
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    Digital Shelf Insights
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    6 minute read

    Are You Prepared for Voice-Powered Shopping?

    Takeaway: Voice-command devices like Google Home and Amazon Echo are the latest way technology is changing how consumers shop. Here are five must-dos to prepare your product...
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    Ecommerce GTM Strategy
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    2 minute read

    New Research: Consumers tell us what's driving the future of shopping

    The influence of mobile on consumers' habits is everywhere across the shopper's journey. Our latest consumer research found that even while in-store, shoppers are turning to...
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    Digital Shelf Insights
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    8 minute read

    Keys to Luxury Ecommerce Success

    With online luxury sales projected to more than triple by 2025, it’s time for luxury brands to embrace the purchase side of digital: ecommerce. Luxury brands have increased...
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