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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    7 minute read

    Finding Your Product Content Management ROI

    One of the top questions that we get when working with new customers - whether they are brand manufacturers, retailers, or distributors - is how do you measure the ROI of...
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    Digital Shelf Insights
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    6 minute read

    How Apparel Retailers Can Adjust to Amazon’s New Approach to Fashion

    Takeaway: Considering the fact that Amazon wants to take over apparel retail with it being the starting point for 55% of online shoppers, e-commerce retail needs to quickly...
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    Salsify
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    6 minute read

    4 Changes in Shopping Behavior that Could Impact Your Holiday Sales

    Here’s the good news: Analysts are predicting that this will be the best holiday season for retailers since 2008. This year, consumers plan to spend an average of $636 on...
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    Digital Shelf Insights
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    6 minute read

    Improve Your Consumer-First Marketing Approach

    Takeaway: Today’s marketing teams face a growing list of digital channels on which to reach consumers. Here are actionable steps to put your consumer – and the product...
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    Salsify
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    9 minute read

    Our First Try at Improving STEM Education in Boston

    It’s STEM week in Boston! That means there are hands-on learning experiences taking place in middle schools through the city to get students more excited and comfortable...
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    Digital Shelf Insights
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    4 minute read

    New Data Confirms: Every Buyer's Journey is a Winding Road

    The Takeaway: Shoppers use multiple devices to browse and research before buying. It's no longer enough to have quality product content for every product, you need to have...
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    Omnichannel Commerce Strategy
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    5 minute read

    Delivering Online: What Food Shopping Can Teach Other Retail (Pt. 2)

    In part one of this series, we shared lessons in good checkout content for other online retailers. In this second part, we look at validation through reviews. By putting...
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    Ecommerce Trends
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    5 minute read

    Top 5 Takeaways from Shop.org

    At this year’s Shop.org Retail’s Digital Summit, we all got a glimpse at the future of retail. Both technology and consumer demand will drive the challenges and opportunities...
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    Digital Shelf Insights
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    2 minute read

    Publish Your Product Content with Greater Confidence

    When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the...
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