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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

9 Must-See Brand Leaders at #ShopTalk2018

Next week is ShopTalk, one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during...

Should You Sell on Amazon?

I got this question from a ecommerce leader who saw my recent At the WhiteBoard video: How to think about KPIs on the digital shelf. My answer? "It depends." The nuance and...

Consumer Research: Why Product Experiences Win Trust

A survey of more than 1,000 U.S. consumers who shopped online at least once in 2017, drives home the idea that eCommerce hasn’t killed consumer loyalty or trust in brands,...

#FBF – Yes, P&G Did Ditch Ad Networks for Retailer-led Options

It's official – P&G did indeed drastically restructure their digital advertising in 2017,to the tune of $200 million. To be clear, what P&G did was dramatically reduce what...

How to Build the Best Online Product Experience

It’s easy to feel like digital upstarts and Amazon private label products are actively devouring any chance traditional brands have at maintaining their market share. That’s...

Four Fresh Ways to Get Discovered Online

Just as consumers are always finding new ways to research and discover products, brands should be finding new ways to be discovered. This will likely mean abandoning some...

7 Brand Leaders to Look for at Etail West

This year’s Etail West event in Palm Springs is set to generate good conversations and insights for ecommerce leaders around the country. If you are a brand, you’ll see the...

KPIs for the Digital Shelf [Video]

What's the best way to regularly check in on the health of your company's online presence? Salsify Co-founder Rob Gonzalez discusses the keys to an effective measurement...

Product Video Strategy

What makes customers click “add to cart”? In today’s world, customers want to experience as much of the product as possible when shopping online. Often, that means watching a...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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