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    B2b strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    B2B Strategy
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    5 minute read

    How Manufacturers Can Create and Manage B2B Content for Digital Audiences

    Manufacturers that sell exclusively to B2B customers face a unique set of marketing and digital content challenges. Formatting digital product content for an in-house B2C...
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    Omnichannel Commerce Strategy
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    4 minute read

    How to Adapt to the Shift in B2B Commerce

    Amazon Business saw annual revenue of $10 billion this year, up from $1 billion in 2015, the year it launched. Amazon’s ability to grow its B2B business at such a rapid pace...
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    Omnichannel Commerce Strategy
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    4 minute read

    What Amazon's B2B Push Means for Traditional Sales Channels

    After attending the B2B Next Conference in Chicago, it’s become abundantly clear that there is one central theme permeating the current state of B2B digital commerce: if...
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    Ecommerce Trends
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    4 minute read

    5 Takeaways from B2B Next 2018

    Dozens of business leaders and technology partners were featured as part of B2B Next’s inaugural conference in Chicago to discuss the challenges and opportunity of the...
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    Video
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    2 minute read

    The New B2B Consumer | Whiteboard Video

    The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B...
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    B2B Strategy
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    3 minute read

    Product Content Strategy for B2B Distributors

    With the B2B ecommerce market expected to exceed $1.2 Trillion by 2021, every aspect of the B2B supply chain is itching to get online. In order to succeed in digital...
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    Digital Shelf Insights
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    3 minute read

    How To Meet the B2B Content Demands of Your Distributors

    According to a survey by Digital Commerce, 78.1% of B2B distributors are prioritizing increasing online sales in 2018. If you are selling to a business buyer then you already...
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    Digital Shelf Insights
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    4 minute read

    3 Ways B2B Brand Manufacturers are Tackling the Digital Shift

    Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are...
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