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Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

Ecommerce GTM Strategy

How To Build Successful Retail Partnerships: A Step-by-Step Guide

If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important. Whether online or...

3 of the Best Fashion Brand Collaborations

Collaborations between retailers and fashion brands are becoming increasingly common — and it’s easy to see why.

Ecommerce Trends

Lights, Camera, Barbie! 5 Out-of-the-Box Brand Marketing Strategies From the Barbie Movie

Barbie’s been a household name since her debut on March 9, 1959. That’s 65 years of the Barbie doll.

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

Ecommerce Trends

2023 Trends in the Global Economy: How Brands and Retailers Can Thrive

Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a...

How Can Retailers and Brands Build Better Relationships? [Download]

The line between retailers and brands will continue to blur for consumers, making close collaboration essential to meet the needs of modern shoppers.

Collaborating Effectively: 5 Brand and Retail Best Practices

By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and boost sales.

Product Page Optimization

3 Tips on How To Optimize for the Best Brand Partnerships

After a couple of years of pandemic-related social isolation, many of us could probably use a reminder: “No man is an island, entire of itself.”

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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