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Case studies

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Case Study: How Renfro Activates Product Content at Scale With Salsify

For nearly 100 years, the Renfro Corporation has been the country’s leading legwear manufacturer — giving shoppers around the world their pick of socks. Its licensed brands...

Case Study: Moen Improves Data Quality and Efficiency With the Salsify GDSN Data Pool

Moen Incorporated, a subsidiary of Fortune Brands, is a leading North American faucet brand with thousands of residential and commercial products sold on Lowe’s, The Home...

Case Study: IPG Beats 48-hour Deadline With the Salsify GDSN Data Pool

Intertape Polymer Group, which develops and manufactures tapes, films, and fabrics for aerospace, automotive, construction, marine, and other specialty markets, needed to...

Essential Digital Shelf Best Practices From a Global Household Brand

After a global household brand leveraged Salsify to launch its first digital shelf team and drive innovation across its organization, we had the opportunity to catch up with...

Case Study: How Home Goods Brand Rotho Grew Its Amazon EU Footprint

Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been making...

Omnichannel Commerce Strategy

B2B Case Study: Southwire Corrals Data, Improves Marketing Enablement

For nearly seven decades, Southwire Company, based in Carrollton, Ga., has made wire and cable. Southwire is now one of North America’s largest wire and cable producers with...

Case Study: How Global Brand Libbey Drives Innovation With PXM

Diverse and rapidly changing, the digital shelf is how shoppers engage with brands online. It consists of multiple touchpoints where consumers discover, research, and...

Constellation Brands Meets Surging Demand With Salsify PIM

“Right now there is the opportunity to really go digital, and I think brands are really figuring out ‘Can I be digitally native?’” said Duan on the Unpacking the Digital Shelf

Dawn Foods Shares B2B Tips for Accelerating Digital Transformation

Dawn Foods, a global bakery manufacturer and ingredients supplier, celebrates its 100th anniversary in 2020. Over the last century, the Dawn Foods has adapted to meet...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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