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    Consumer research

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Consumer Research
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    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
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    Ecommerce Marketing
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    18 minute read

    What You Can Learn From the Most Trusted Brands

    Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee....
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    Consumer Research
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    8 minute read

    How To Build Brand Trust From Cart to Checkout

    If customers don’t trust the way you do business, they won’t buy from your brand.
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    Ecommerce Research and Data
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    7 minute read

    How Much Time Do Shoppers Spend in the Consumer Buying Journey?

    Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...
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    Consumer Research
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    8 minute read

    What Drives the Consumer Purchase Decision Process?

    In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...
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    Consumer Research
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    3 minute read

    2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights

    Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...
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    Consumer Research
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    9 minute read

    2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

    If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.
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    Product Page Optimization
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    11 minute read

    High-Converting Product Pages: How To Drive Clicks From Search

    The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated...
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    Consumer Research
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    6 minute read

    Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

    While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.
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