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    Digital shelf insights

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    3 minute read

    The Google Effect: Seizing the Product Content Opportunity

    It's been a few weeks since Google announced that it will be launching a "buy" button - and now that all of the initial hype has faded, the reality of what this means for...
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    Omnichannel Commerce Strategy
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    4 minute read

    Top Brand Questions: How Much Product Content Is Enough?

    On a daily basis we talk to brands who make all sorts of awesome products. From sporting equipment to baby supplies to lighting fixtures and so much more. For many of them...
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    Omnichannel Commerce Strategy
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    2 minute read

    New Data: Detailed Product Information is the #1 Criteria for Buying

    Comscore and UPS recently shared the results of some really interesting consumer research that looked closely at online shopping behavior and decision criteria. The results...
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    Omnichannel Commerce Strategy
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    7 minute read

    Are Brands Taking Advantage of the Omni-Opportunity?

    This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...
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    Omnichannel Commerce Strategy
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    2 minute read

    The 3 Pillars of Consumer Confidence

    No matter what your eCommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer...
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    Omnichannel Commerce Strategy
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    6 minute read

    Are You Shop-Blocking Your Customers?

    It's easy for brands and retailers to get so focused on the big picture that the small things get overlooked, but one bad shopping experience is enough to alienate an...
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    Digital Shelf Insights
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    7 minute read

    Mind Your Millennials: 7 Reasons I Abandon My Online Shopping Cart

    Abandoned online shopping carts are a perpetual thorn in the side of eCommerce: out of every 100 customers, 67 will abandon their cart. There is plenty of statistics, lots...
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    Digital Shelf Insights
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    6 minute read

    Is the Retail Supply Chain Diluting Your Brand?

    Creating a cohesive brand identity is one of the most challenging requirements of retail. It also happens to be one of the most important. Successful branding creates a...
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    Omnichannel Commerce Strategy
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    6 minute read

    Salsify Stellar Shopping Salute: 8 Reasons ASOS Reigns Supreme

    It’s not easy to find an eCommerce site that excels in every aspect of the shopping experience, which is why ASOS is such a diamond in the rough. The British online-only...
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