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    Digital shelf insights

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    4 minute read

    How GS1's New Guidelines Will Change Fashion's Fur Game Forever

    Fur tends to elicit a strong reaction; very few people consider themselves "neutral" on the topic. Regardless of whether you're for or against fur - shoppers have the right...
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    Omnichannel Commerce Strategy
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    7 minute read

    Why A Technically Superior Shopping Experience Couldn't Save Piperlime

    Last week Gap, Inc. announced they would be shuttering Piperlime, their contemporary apparel and accessory ecommerce website that has a single brick and mortar location in...
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    Omnichannel Commerce Strategy
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    6 minute read

    What Are Extended Attributes?

    Retailers have long required their suppliers to provide product attributes in order to support the sale of physical goods. Once upon a time these attributes were primarily...
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    Omnichannel Commerce Strategy
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    5 minute read

    Extended Attributes Helped Me Find Lululemon Quality at Half the Price

    Living in the information age has left no facet of society unchanged, and the retail industry is no exception: with endless options to choose from, shoppers are using product...
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    Omnichannel Commerce Strategy
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    6 minute read

    Salsify Stellar Shopping Salute: Wayfair, You Really Nailed It!

    I'm a bit of a shopaholic. My shopping habit is bad for my wallet, but it's a great asset when it comes to dissecting and sharing the effective strategies of successful...
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    Omnichannel Commerce Strategy
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    7 minute read

    Quest for the Perfect Product Page: Using the 5 Senses

    Editor's Note: This is the third installment of our "Quest for the Perfect Product Page" series. Once you've figured out your keywords and established your voice, it's time...
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    Omnichannel Commerce Strategy
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    7 minute read

    Quest for the Perfect Product Page: Establishing Your Voice

    Editor's Note: This is the second installment of a three part series: The Quest for the Perfect Product Page Welcome back my lovely readers. The first installment of our...
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    Omnichannel Commerce Strategy
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    5 minute read

    The Quest for the Perfect Product Page

    Putting together a compelling product page for an ecommerce site is hard. I know because I used to create them: I'd write the descriptions, choose the images, and approve the...
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    Omnichannel Commerce Strategy
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    7 minute read

    Why E-Commerce is Moving to the Traditional Storefront

    In the last few years some of the heaviest hitters in e-commerce have realized that providing consumers with a physical storefront in addition to an online store is a key...
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