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Digital shelf insights

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Digital Shelf Insights

3 Reasons to Use Product Videos

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. ~comScore Trying to increase the...

Digital Shelf Insights

How to Budget Time for an Animated Marketing Video in Just 3 Days

A great marketing video is essential for any company. It can also be quite a drain on your resources, especially if your plan involves investing in clunky editing software or...

Digital Shelf Insights

The Future of Ecommerce is in the Cloud

This post was written in response to 12 Cloud Computing Companies to Watch. If you’re looking to launch a new ecommerce site today, you’d almost certainly look at Shopify or...

Omnichannel Commerce Strategy

Why Getting Great Product Content is HARD and What You Can Do About It

If your company wants to become a great online retailer that provides an unparalleled shopping experience for customers and strikes fear in the hearts of competitors, here's...

Digital Shelf Insights

Infographic: How Product Content Moves through E-Commerce

A surprisingly diverse group of people are involved in creating a new product and bringing it to market. People from product development, sourcing, marketing, creative,...

Omnichannel Commerce Strategy

How Health and Beauty Mobile Sites Compare to Online

With the mobile shopping revolution well underway, we wanted to see how effectively companies are recreating their online shopping experiences on the mobile screen. We picked...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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