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    Digital shelf insights

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    4 minute read

    Salsify A+ Content Award Winner: September 2020

    As consumers increasingly shop online, brands have to stand out on the digital shelf with A+ content, also known as enhanced content or rich media. Problems with product...
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    Omnichannel Commerce Strategy
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    9 minute read

    What Can Brands Learn From Amazon’s Strategy and Culture? 8 Tips for Success

    “What can you take from a company like Amazon — that is so distinct in how they think about things, how they think about their culture, and how they build their strategies —...
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    Digital Shelf Insights
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    5 minute read

    Insights Metrics: How To Protect Your Brand From Competitors on Amazon

    To sell on Amazon and win the buy box, you don’t have to have the lowest price — or be cannibalized by Amazon, your competition, or third-party (3P) resellers. You can still...
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    Digital Shelf Insights
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    5 minute read

    PDP Optimization: 3 Insights Metrics for Improving Content Quality

    To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.
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    Omnichannel Commerce Strategy
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    5 minute read

    How Can PXM Bridge the Gap Between Sales and Marketing Teams?

    Even in this age of integrated digital, one of the most significant gaps that remains in corporate knowledge management is that chasm between sales and marketing teams.
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    Expert Insights
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    4 minute read

    Best Practices for D2C Technology Strategy

    Brand manufacturers must think about their technology strategy while attempting to balance the desire to go direct-to-consumer (D2C) and managing continued market...
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    Case Studies
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    5 minute read

    Constellation Brands Meets Surging Demand With Salsify PIM

    “Right now there is the opportunity to really go digital, and I think brands are really figuring out ‘Can I be digitally native?’” said Duan on the Unpacking the Digital Shelf
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    Digital Shelf Insights
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    5 minute read

    B2B Best Practices: How to Choose an Ecommerce Platform

    Choosing a business-to-business (B2B) ecommerce platform can be challenging — especially if you don't know where to start. While the process may seem daunting, there are...
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    Digital Shelf Insights
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    4 minute read

    Launch a D2C That Lasts | Digital Shelf Institute

    The lines between brands and retailers continue to blur. PLMA estimates that private label sales total about $180 billion, growing three times as much as national brands did...
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