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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    6 minute read

    How a TikTok Ecommerce Strategy Can Help Your Brand Drive Billions of Views

    Having a TikTok ecommerce strategy is a great way for brands to create a digital experience for consumers and advertise their products and services in a low-cost, organic way.
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    Case Studies
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    5 minute read

    Essential Digital Shelf Best Practices From a Global Household Brand

    After a global household brand leveraged Salsify to launch its first digital shelf team and drive innovation across its organization, we had the opportunity to catch up with...
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    Ecommerce GTM Strategy
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    7 minute read

    How Salsify Workflow Helps Ecommerce Brands Improve Speed to Market

    Improving speed to market is crucial to winning on the digital shelf. How you enrich or add new product content within your system of record can be a big part of those...
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    Digital Shelf Insights
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    3 minute read

    How Beauty Brands Manage Item Set Up Across the Digital Shelf

    When shoppers buy beauty products online, they want detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the...
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    Expert Insights
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    6 minute read

    Ecommerce Strategy: Uncover the Full Revenue Impact of Retail Ad Spend

    Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting?
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    Case Studies
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    4 minute read

    Case Study: How Home Goods Brand Rotho Grew Its Amazon EU Footprint

    Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been making...
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    Expert Insights
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    6 minute read

    Expert Insights: How to Increase Amazon Performance Metrics With Improved Product Content

    On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set...
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    Expert Insights
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    5 minute read

    Ask the Experts: How to Build a Successful Global Digital Shelf Organization

    Today's shopper is more omnichannel than ever before. Brand manufacturers using multiple go-to-market approaches for digital commerce will outperform non-commerce...
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    Expert Insights
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    8 minute read

    How to Become a Digital-First Omnichannel Organization in 5 Steps

    We all know the 2020 ecommerce trends: Consumer adoption of online shopping and ecommerce revenue has skyrocketed. But the fact is, the rise of digital channels has exceeded...
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