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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Case Studies
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    4 minute read

    Case Study: How Home Goods Brand Rotho Grew Its Amazon EU Footprint

    Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been making...
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    Expert Insights
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    6 minute read

    Expert Insights: How to Increase Amazon Performance Metrics With Improved Product Content

    On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set...
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    Expert Insights
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    5 minute read

    Ask the Experts: How to Build a Successful Global Digital Shelf Organization

    Today's shopper is more omnichannel than ever before. Brand manufacturers using multiple go-to-market approaches for digital commerce will outperform non-commerce...
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    Expert Insights
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    8 minute read

    How to Become a Digital-First Omnichannel Organization in 5 Steps

    We all know the 2020 ecommerce trends: Consumer adoption of online shopping and ecommerce revenue has skyrocketed. But the fact is, the rise of digital channels has exceeded...
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    Ecommerce GTM Strategy
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    6 minute read

    PIM vs. ERP Systems: What's the Difference?

    Digital transformations are becoming necessary recommendations for businesses: doing so is the only way to keep up with the competition and customer expectations. The most...
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    Digital Shelf Insights
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    3 minute read

    How Top Clothing Brands Manage Item Set Up Across the Digital Shelf

    What shoppers want when buying clothing online: bold images, detailed sizing information, material breakdowns, and details about the manufacturing of the item. Clothing...
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    Expert Insights
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    6 minute read

    Expert Roundtable: Digital Shelf Management Techniques for Accelerating Modern Commerce Capabilities

    “Think about commerce, instead of just ecommerce, as the digital world fully expands.” — Lauren Livak, Senior Commerce Strategy Manager, Salsify Brands often get caught up...
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    Omnichannel Commerce Strategy
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    8 minute read

    Why an Omnichannel Retail Strategy Is Vital for Growth

    Omnichannel commerce is quite literally "commerce everywhere," or in all the places your customers are found. Where historically an omnichannel commerce strategy might have...
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    Ecommerce GTM Strategy
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    5 minute read

    5 Tips for Improving Operational Efficiency With Salsify Workflow

    Salsify Workflow helps speed up your time to market and improves operational efficiency by centralizing your entire content process within Salsify. It can help you ...
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