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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    6 minute read

    How COVID-19 Will Shape the 2020 Holiday Shopping Season

    As the holiday shopping season moves closer, everyone in the industry has the same question: How will shopping habits change amid COVID-19?
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    Digital Shelf Insights
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    5 minute read

    Insights Metrics: How To Protect Your Brand From Competitors on Amazon

    To sell on Amazon and win the buy box, you don’t have to have the lowest price — or be cannibalized by Amazon, your competition, or third-party (3P) resellers. You can still...
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    Digital Shelf Insights
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    5 minute read

    PDP Optimization: 3 Insights Metrics for Improving Content Quality

    To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.
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    Ecommerce GTM Strategy
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    2 minute read

    Enhance Customer Experiences With New Salsify Reviews Insights

    Product reviews are an essential aspect of product detail pages (PDPs) across retailers. But it's often challenging to monitor and respond to each review without dedicated...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Can PXM Bridge the Gap Between Sales and Marketing Teams?

    Even in this age of integrated digital, one of the most significant gaps that remains in corporate knowledge management is that chasm between sales and marketing teams.
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    Case Studies
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    5 minute read

    Constellation Brands Meets Surging Demand With Salsify PIM

    “Right now there is the opportunity to really go digital, and I think brands are really figuring out ‘Can I be digitally native?’” said Duan on the Unpacking the Digital Shelf
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    Digital Shelf Insights
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    5 minute read

    How To Use Ecommerce Analytics Insights To Optimize Product Content

    While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health,...
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    Ecommerce GTM Strategy
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    5 minute read

    Top 5 Takeaways From the Amplifi ‘Under the Hood: Salsify PIM’ Report

    Data management consulting firm Amplifi recently took a close look at the Salsify Product Information Management (PIM) platform. Salsify got an 8.13 out of 10 on its new...
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    Digital Shelf Insights
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    4 minute read

    Google, Facebook, and Instagram Make Big Social Commerce Changes

    Last month, Google, Facebook, and Instagram announced substantial improvements to their shopping experiences. These improvements make it easier and more affordable for brands...
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