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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    6 minute read

    How to Increase Conversion With an Ecommerce SEO Strategy

    Every minute, there are more than 4,000 items sold on Amazon by small and medium-sized businesses (SMBs), according to a 2019 Amazon report. Behind these purchases are...
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    Digital Shelf Insights
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    2 minute read

    Best Buy Launches PDM With Salsify Direct Connection

    Best Buy launched a product data management (PDM) platform to give vendors a single entry point for submitting both item and content data. This program replaces the PIM/CNET...
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    Digital Shelf Insights
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    7 minute read

    2020 Data Insights: What DTC Upstart Brands Offer Legacy CPG Brands

    The number of channels consumers use to purchase from consumer packaged goods (CPG) brands seems endless. There are big-box retailers, warehouse clubs, local supermarkets,...
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    Omnichannel Commerce Strategy
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    5 minute read

    Expert Shows Brands How To Drive Sales With Ratings and Reviews

    One of the main reasons behind the early success of Amazon was its decision to make the voice of the customer front and center on product pages.
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    Expert Insights
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    5 minute read

    Combat the 'Wild West' of Marketplaces With a Channel Strategy

    While the maxim “the customer is now in charge of their own journey” is certainly true, customers are not the only ones to whom brands have ceded control in recent years. The...
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    Omnichannel Commerce Strategy
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    5 minute read

    How A/B Testing Can Help Drive Ecommerce Performance

    The pressure to be present on the ever-increasing number of digital channels has transformed commerce in recent years, but some brands are undertaking this journey somewhat...
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    Expert Insights
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    6 minute read

    MikMak Founder Rachel Tipograph Shares 3 Marketing Strategy Tips

    The ongoing COVID-19 crisis has fundamentally upended all aspects of our society, and most brand manufacturers have realized that any pre-year planning has essentially been...
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    Digital Shelf Insights
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    4 minute read

    What to Do If Amazon Has Marked Your Products ‘Nonessential’

    Amazon has stopped issuing purchase orders and is severely delaying shipments of “nonessential” products due to the ongoing COVID-19 pandemic. While most agree that Amazon is...
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    Digital Shelf Insights
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    7 minute read

    How COVID-19 Is Impacting Ecommerce

    COVID-19 has ushered in sweeping changes for how we purchase products, with the most notable factor being the expansion of social distancing practices. Of our “traditional”...
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