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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    5 minute read

    How Can PXM Bridge the Gap Between Sales and Marketing Teams?

    Even in this age of integrated digital, one of the most significant gaps that remains in corporate knowledge management is that chasm between sales and marketing teams.
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    Case Studies
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    5 minute read

    Constellation Brands Meets Surging Demand With Salsify PIM

    “Right now there is the opportunity to really go digital, and I think brands are really figuring out ‘Can I be digitally native?’” said Duan on the Unpacking the Digital Shelf
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    Digital Shelf Insights
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    5 minute read

    How To Use Ecommerce Analytics Insights To Optimize Product Content

    While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health,...
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    Ecommerce GTM Strategy
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    5 minute read

    Top 5 Takeaways From the Amplifi ‘Under the Hood: Salsify PIM’ Report

    Data management consulting firm Amplifi recently took a close look at the Salsify Product Information Management (PIM) platform. Salsify got an 8.13 out of 10 on its new...
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    Digital Shelf Insights
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    4 minute read

    Google, Facebook, and Instagram Make Big Social Commerce Changes

    Last month, Google, Facebook, and Instagram announced substantial improvements to their shopping experiences. These improvements make it easier and more affordable for brands...
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    Digital Shelf Insights
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    6 minute read

    How to Increase Conversion With an Ecommerce SEO Strategy

    Every minute, there are more than 4,000 items sold on Amazon by small and medium-sized businesses (SMBs), according to a 2019 Amazon report. Behind these purchases are...
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    Digital Shelf Insights
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    2 minute read

    Best Buy Launches PDM With Salsify Direct Connection

    Best Buy launched a product data management (PDM) platform to give vendors a single entry point for submitting both item and content data. This program replaces the PIM/CNET...
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    Digital Shelf Insights
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    7 minute read

    2020 Data Insights: What DTC Upstart Brands Offer Legacy CPG Brands

    The number of channels consumers use to purchase from consumer packaged goods (CPG) brands seems endless. There are big-box retailers, warehouse clubs, local supermarkets,...
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    Omnichannel Commerce Strategy
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    5 minute read

    Expert Shows Brands How To Drive Sales With Ratings and Reviews

    One of the main reasons behind the early success of Amazon was its decision to make the voice of the customer front and center on product pages.
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