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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    5 minute read

    The True Business Cost of Labor-Intensive Go-to-Market (GTM) Processes

    The retail landscape is continually evolving as consumers gain even more control over how, when, and where they shop. It’s both an exciting opportunity and a challenge for...
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    Digital Shelf Insights
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    2 minute read

    Salsify and Facebook Marketplace Connection

    Salsify is now a listing partner for Facebook Marketplace. More than a third of the people on Facebook in the US use Marketplace each month to buy and sell things. Facebook...
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    Digital Shelf Insights
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    2 minute read

    B2B Manufacturers Face Complex Challenges

    With multiple distributors, controlling your brand experience across the digital shelf can be a gargantuan task. Distributors are launching ecommerce sites at a rapid pace —...
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    Digital Shelf Insights
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    2 minute read

    A Modern Approach to Product Syndication

    Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.
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    Omnichannel Commerce Strategy
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    2 minute read

    Home Goods Brand Uses Insights for Triple-Digit Growth in 3 Months

    A midsize home goods provider that markets more than 70 well-known brands to over 30 retailers revamped its digital strategy in 2019 — resulting in a year-over-year sales...
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    Ecommerce GTM Strategy
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    3 minute read

    Don’t Launch Your D2C Website Without Asking These 3 Questions

    Direct-to-consumer (D2C) channels give brands more control over their online presence and offer more opportunities for sales growth. Setting expectations from the start helps...
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    Omnichannel Commerce Strategy
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    2 minute read

    The Dangers of a PIM-Only Approach [VIDEO]

    If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer...
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    Ecommerce GTM Strategy
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    7 minute read

    How Tayse Rugs Maps 3400 SKUs to 9 Channels in 2 Weeks

    In the 13 years since Tayse Rugs was founded as a family business in Calhoun, Georgia, the manufacturer and importer of machine-made rugs has quickly gained prominence. While...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Leading Brands Transform to Win Market Share

    The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to...
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