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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Expert Insights
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    5 minute read

    Combat the 'Wild West' of Marketplaces With a Channel Strategy

    While the maxim “the customer is now in charge of their own journey” is certainly true, customers are not the only ones to whom brands have ceded control in recent years. The...
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    Omnichannel Commerce Strategy
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    5 minute read

    How A/B Testing Can Help Drive Ecommerce Performance

    The pressure to be present on the ever-increasing number of digital channels has transformed commerce in recent years, but some brands are undertaking this journey somewhat...
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    Expert Insights
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    6 minute read

    MikMak Founder Rachel Tipograph Shares 3 Marketing Strategy Tips

    The ongoing COVID-19 crisis has fundamentally upended all aspects of our society, and most brand manufacturers have realized that any pre-year planning has essentially been...
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    Digital Shelf Insights
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    4 minute read

    What to Do If Amazon Has Marked Your Products ‘Nonessential’

    Amazon has stopped issuing purchase orders and is severely delaying shipments of “nonessential” products due to the ongoing COVID-19 pandemic. While most agree that Amazon is...
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    Digital Shelf Insights
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    7 minute read

    How COVID-19 Is Impacting Ecommerce

    COVID-19 has ushered in sweeping changes for how we purchase products, with the most notable factor being the expansion of social distancing practices. Of our “traditional”...
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    Omnichannel Commerce Strategy
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    5 minute read

    The True Business Cost of Labor-Intensive Go-to-Market (GTM) Processes

    The retail landscape is continually evolving as consumers gain even more control over how, when, and where they shop. It’s both an exciting opportunity and a challenge for...
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    Digital Shelf Insights
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    2 minute read

    Salsify and Facebook Marketplace Connection

    Salsify is now a listing partner for Facebook Marketplace. More than a third of the people on Facebook in the US use Marketplace each month to buy and sell things. Facebook...
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    Digital Shelf Insights
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    2 minute read

    B2B Manufacturers Face Complex Challenges

    With multiple distributors, controlling your brand experience across the digital shelf can be a gargantuan task. Distributors are launching ecommerce sites at a rapid pace —...
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    Digital Shelf Insights
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    2 minute read

    A Modern Approach to Product Syndication

    Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.
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