Register Now
What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Salsify 2024 Consumer Research Report

2024 Consumer Research: The Modern Buying Journey

Download Salsify's report to get insights into the latest trends and consumer behaviors.

REQUEST DEMO
    REQUEST DEMO
      Hero Shape

      Ecommerce gtm strategy

      Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

      Popular Topics:
      Ecommerce GTM Strategy
      |
      10 minute read

      What Are the Most Important Ecommerce Holiday Dates in 2024?

      While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year...
      Read More
      Ecommerce GTM Strategy
      |
      7 minute read

      How To Build a Winning Ecommerce Tech Stack

      No tech, no sales.
      Read More
      Ecommerce GTM Strategy
      |
      17 minute read

      Behind TikTok Viral Products: Here Are the Makings of a Viral Product

      Over the last few years, TikTok has become one of the most pervasive social media platforms — driving everything from what users wear to what they eat and buy.
      Read More
      Omnichannel Commerce Strategy
      |
      9 minute read

      How To Use Amazon A+ Content to Boost Sales

      Think back to the last product you bought online: What did you do before clicking “buy now”? Chances are good that you, like so many others, visited Amazon first.
      Read More
      Ecommerce GTM Strategy
      |
      9 minute read

      7 PIM Tools and Features to Look for in Your Software

      With every new product, technology, or customer demand introduced into the world of ecommerce, the landscape shifts — and the competition gets stiffer. In this complex...
      Read More
      Ecommerce GTM Strategy
      |
      5 minute read

      How Brand Collaborations With Retailers Drive Business Results

      We learn these essential principles in kindergarten: the value of caring, sharing, and teamwork. These foundational lessons also come in handy for companies looking to stand...
      Read More
      Ecommerce GTM Strategy
      |
      8 minute read

      How To Choose the Best PIM Software

      Without a central source of truth for product information, such as SKUs, titles, universal product codes (UPCs), and technical specifications, you risk sharing out-of-date...
      Read More
      Ecommerce GTM Strategy
      |
      7 minute read

      4 Winning Retail and Brand Partnership Examples

      We all know the adage, “Two heads are better than one.” Sure, it may seem like an overused phrase, but when it comes to standing out on the digital shelf, you might be...
      Read More
      Ecommerce GTM Strategy
      |
      7 minute read

      How To Build Successful Retail Partnerships: A Step-by-Step Guide

      If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important. Whether online or...
      Read More

      Most Popular

      View all Posts
      Omnichannel Commerce Strategy
      |
      26 minute read

      Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

      There’s a common misconception about trends: They don’t just appear out of thin air.
      Read More
      Omnichannel Commerce Strategy
      |
      11 minute read

      Gen Z vs. Gen Alpha: What Do They Want From Brands?

      In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.
      Read More
      Omnichannel Commerce Strategy
      |
      8 minute read

      5 Essential Ecommerce Team Roles and Responsibilities

      Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...
      Read More

      Subscribe to the Below the Fold Newsletter

      Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.