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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    2 minute read

    Home Goods Brand Uses Insights for Triple-Digit Growth in 3 Months

    A midsize home goods provider that markets more than 70 well-known brands to over 30 retailers revamped its digital strategy in 2019 — resulting in a year-over-year sales...
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    Ecommerce GTM Strategy
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    3 minute read

    Don’t Launch Your D2C Website Without Asking These 3 Questions

    Direct-to-consumer (D2C) channels give brands more control over their online presence and offer more opportunities for sales growth. Setting expectations from the start helps...
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    Omnichannel Commerce Strategy
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    2 minute read

    The Dangers of a PIM-Only Approach [VIDEO]

    If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer...
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    Ecommerce GTM Strategy
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    7 minute read

    How Tayse Rugs Maps 3400 SKUs to 9 Channels in 2 Weeks

    In the 13 years since Tayse Rugs was founded as a family business in Calhoun, Georgia, the manufacturer and importer of machine-made rugs has quickly gained prominence. While...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Leading Brands Transform to Win Market Share

    The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to...
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    Digital Shelf Insights
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    19 minute read

    The Messy State of Product Syndication for Brands

    Getting product content to every retailer you work with is not an easy feat. Retailers like Amazon, Kroger, The Home Depot, CVS, Walmart, Albertson's, and Walmart have...
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    Omnichannel Commerce Strategy
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    5 minute read

    Case Study: Mars Consolidates Its Data to Fuel the Digital Shelf

    Over its 108-year history, Mars, Inc. has expanded into several verticals, including confectionery, pet food, and other food products, that touch the lives of millions of...
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    Digital Shelf Insights
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    5 minute read

    5 D2C Apparel Brands Helping Shoppers Skip the Dressing Room

    Customers demand engaging, informative online experiences — and this need is only heightened for apparel brands. Return rates for online sales range anywhere from 30% to 40%,...
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    Digital Shelf Insights
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    3 minute read

    Item Setup for Home and Garden Brands

    What shoppers want when buying home and garden products online: research capabilities, installation and product use case videos, and precise dimension information. Home and...
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