Register Now
Request Demo
    Hero Shape

    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
    |
    19 minute read

    The Messy State of Product Syndication for Brands

    Getting product content to every retailer you work with is not an easy feat. Retailers like Amazon, Kroger, The Home Depot, CVS, Walmart, Albertson's, and Walmart have...
    Read More
    Omnichannel Commerce Strategy
    |
    5 minute read

    Case Study: Mars Consolidates Its Data to Fuel the Digital Shelf

    Over its 108-year history, Mars, Inc. has expanded into several verticals, including confectionery, pet food, and other food products, that touch the lives of millions of...
    Read More
    Digital Shelf Insights
    |
    5 minute read

    5 D2C Apparel Brands Helping Shoppers Skip the Dressing Room

    Customers demand engaging, informative online experiences — and this need is only heightened for apparel brands. Return rates for online sales range anywhere from 30% to 40%,...
    Read More
    Digital Shelf Insights
    |
    3 minute read

    Item Setup for Home and Garden Brands

    What shoppers want when buying home and garden products online: research capabilities, installation and product use case videos, and precise dimension information. Home and...
    Read More
    Digital Shelf Insights
    |
    2 minute read

    What Does It Take to Win on The Home Depot and Grainger?

    Home improvement retail giants are making strides to improve online customer experience. The Home Depot is in the process of remodeling its stores to support its successful...
    Read More
    Digital Shelf Insights
    |
    3 minute read

    What It Takes To Win on the Digital Shelf With Albertson’s and Amazon

    Projections show the online grocery market in the U.S reaching $100 billion by 2022, according to 2019 research from the Food Marketing Institute (FMI) and Neilson. Grocery...
    Read More
    Digital Shelf Insights
    |
    2 minute read

    What Does It Take to Win on the Digital Shelf With CVS and Sephora?

    In beauty and personal care sales, loyalty goes both ways. A majority of beauty shoppers are loyal to brands they know. According to a 2019 report from market research firm...
    Read More
    Digital Shelf Insights
    |
    2 minute read

    Salsify Named a Leader in the IDC MarketScape PIM for Commerce

    The IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment named Salsify a Leader in PIM for Commerce. The study...
    Read More
    Digital Shelf Insights
    |
    7 minute read

    What Are the Biggest Challenges for Brand Manufacturers?

    Consumers now have more choices than ever. Your brand might compete with hundreds of others in its category — and in some ways, your brand might compete with itself.
    Read More

    Most Popular

    Subscribe to the Below the Fold Newsletter

    Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.