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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    3 minute read

    36% of the Top 25 Food Brands are Salsify Customers

    Salsify-enabled brands like Campbell’s, Barilla, McCormick, and Heinz achieved top-25 ranks in a recent L2 study on high-performing food brands. Product page and Amazon...
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    Omnichannel Commerce Strategy
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    4 minute read

    How to Focus on Ecommerce Customer Experience

    Trend pieces about the death of retail come out weekly it seems: Toys R Us shutters, Sears files for bankruptcy, RadioShack closes, malls are dying. Millennials and Gen Z...
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    Omnichannel Commerce Strategy
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    4 minute read

    The Team Members You Need For Ecommerce Success

    If there’s one thing we know by now, it’s that ecommerce is a team sport. When you consider all of the moving pieces that need to come together to deliver sales and...
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    Omnichannel Commerce Strategy
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    2 minute read

    How to Champion Digital Transformation Across Your Organization

    Digital will influence 40% of all B2B transactions in the coming year. In addition, the ecommerce market for business-to-business manufacturers is forecasted to grow by 22%...
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    Omnichannel Commerce Strategy
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    2 minute read

    Product Information Management Trends

    Forrester Research released its 2018 PIM Wave a few months ago and the full report fit into a larger 4-year shift product information management is seeing. Watch this video...
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    Omnichannel Commerce Strategy
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    5 minute read

    How to Calculate the ROI of Product Content

    It’s the time of year when the final ink on your budget for next year is not yet dry. You may find yourself in many conversations looking back at how the year has gone and...
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    Omnichannel Commerce Strategy
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    4 minute read

    Stand By The Basics: Holiday Content On Social Channels

    Flashy and expensive holiday campaigns are better, right? Making a huge splash will lead to bigger sales, right? Not all the time. High-end motion graphics, clever writing,...
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    Ecommerce GTM Strategy
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    2 minute read

    5 Ways to Leverage Enhanced Content for Your Brand

    Whether your team calls it rich media or A+ content, the below the fold enhanced content on a retailer's page can have a major impact on your products success on the digital...
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    Omnichannel Commerce Strategy
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    4 minute read

    How Pacific Cycle Boosted Loyalty and Sales Online With Salsify Chat

    If you’ve ever considered buying a bicycle for yourself or a loved one, chances are you’ve considered some of the iconic brands behind the Pacific Cycle name. As the makers...
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