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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    4 minute read

    How to Build an Ecommerce Content Strategy

    Creating an effective content strategy for the digital shelf can have an impact on your ecommerce sales as well as your brand’s overall market share. Overall ecommerce sales...
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    Omnichannel Commerce Strategy
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    5 minute read

    Top Case Studies to Drive Your Digital Transformation

    Meeting the demands of modern commerce requires a vision, a plan, and the team to to organize and orchestrate the best product experience for shoppers across every sales...
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    Ecommerce Trends
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    6 minute read

    Best Ecommerce Articles to Read in 2019

    As digital’s influence on total sales continues to grow, 2019 will be the year when the strength of your brand’s digital footprint will determine the health of your business....
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    Omnichannel Commerce Strategy
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    6 minute read

    HP Delivers Customer Service on the Digital Shelf With Salsify Chat

    When it comes to purchasing personal computers or printers, consumers often have a lot of specific questions. That’s why tech giant HP has made delivering best-in-class...
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    Omnichannel Commerce Strategy
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    5 minute read

    How a Career In Ecommerce Can Be The Key To The C-Suite

    We’ve heard it time and time again, ecommerce is the future of retailing. With ecommerce sales representing 12% of global retail sales in 2018, and projected to increase to...
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    Omnichannel Commerce Strategy
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    3 minute read

    36% of the Top 25 Food Brands are Salsify Customers

    Salsify-enabled brands like Campbell’s, Barilla, McCormick, and Heinz achieved top-25 ranks in a recent L2 study on high-performing food brands. Product page and Amazon...
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    Omnichannel Commerce Strategy
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    4 minute read

    How to Focus on Ecommerce Customer Experience

    Trend pieces about the death of retail come out weekly it seems: Toys R Us shutters, Sears files for bankruptcy, RadioShack closes, malls are dying. Millennials and Gen Z...
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    Omnichannel Commerce Strategy
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    4 minute read

    The Team Members You Need For Ecommerce Success

    If there’s one thing we know by now, it’s that ecommerce is a team sport. When you consider all of the moving pieces that need to come together to deliver sales and...
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    Omnichannel Commerce Strategy
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    2 minute read

    How to Champion Digital Transformation Across Your Organization

    Digital will influence 40% of all B2B transactions in the coming year. In addition, the ecommerce market for business-to-business manufacturers is forecasted to grow by 22%...
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