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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    2 minute read

    Conversion Optimization for Product Pages

    Standing out the digital shelf requires engaging images, videos, and marketing content that speaks to shoppers' concerns and tells your brand story. On many retailers pages,...
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    Omnichannel Commerce Strategy
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    3 minute read

    The Building Blocks of PXM

    How does a brand manufacturer keep up with all the changes in retail requirements and consumer expectations? Winning on the digital shelf may present itself as a daunting...
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    Ecommerce Trends
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    4 minute read

    5 Takeaways from B2B Next 2018

    Dozens of business leaders and technology partners were featured as part of B2B Next’s inaugural conference in Chicago to discuss the challenges and opportunity of the...
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    Digital Shelf Insights
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    4 minute read

    What To Know About Walmart’s New Connected Content Partner Program

    Late last week, Walmart announced their new Connected Content Partner Program, which features Salsify and 11 other technology partners. While the program doesn’t launch until...
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    Ecommerce GTM Strategy
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    3 minute read

    The ROI of PXM: PIM, Syndication, and Analytics for Digital Business

    Earlier this year Salsify commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may...
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    Omnichannel Commerce Strategy
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    4 minute read

    Get Ready for Holiday 2018 Amazon Lightning Deals Due September 21

    As if you couldn’t already feel the pulsating pressure… here’s a reminder: Q4 is mere weeks away. Even sooner is a very important deadline. September 21, which is when...
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    Expert Insights
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    3 minute read

    Sales Impact of Product Content

    For brands selling their products online, finding the right balance between optimizing product content and page conversions can be difficult. This balance becomes even harder...
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    Omnichannel Commerce Strategy
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    2 minute read

    Holiday Ecommerce Checklist | Are Your Product Pages Ready?

    With Labor Day behind us, your brand has (hopefully) mapped out and finalized the list of products you plan to sell during the holiday season. What should come next to ensure...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Gerson Grew YoY Digital Sales by 77% & Expanded Retailer Orders

    Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal...
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