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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    5 minute read

    How to Create Short-Form Content for the Digital Consumer

    It's integral that businesses establish a strong online presence. As consumers are spending the majority of their time online, it's becoming more essential for businesses to...
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    Omnichannel Commerce Strategy
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    4 minute read

    How to drive digital impulse sales

    Impulse sales. The little grab-n-go goodies that flank brick and mortar checkout counters are more powerful than they seem. The average American shopper spends $5,400 on...
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    Omnichannel Commerce Strategy
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    4 minute read

    How 3 Retailers Have Embraced Buy Online, Pick Up In Store

    When next day shipping won’t cut it and you don’t have time to meander the aisles of a store, “Buy Online, Pick Up in Store (BOPIS) ” provides consumers an efficient and easy...
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    Omnichannel Commerce Strategy
    |
    4 minute read

    What Amazon's B2B Push Means for Traditional Sales Channels

    After attending the B2B Next Conference in Chicago, it’s become abundantly clear that there is one central theme permeating the current state of B2B digital commerce: if...
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    Omnichannel Commerce Strategy
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    3 minute read

    5 Best Practices to Improve Your Product Description

    On average, brands make 76% more product page edits during Q4. We know an ongoing investment in content optimization drives a measurable competitive advantage and increased...
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    Omnichannel Commerce Strategy
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    2 minute read

    Conversion Optimization for Product Pages

    Standing out the digital shelf requires engaging images, videos, and marketing content that speaks to shoppers' concerns and tells your brand story. On many retailers pages,...
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    Omnichannel Commerce Strategy
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    3 minute read

    The Building Blocks of PXM

    How does a brand manufacturer keep up with all the changes in retail requirements and consumer expectations? Winning on the digital shelf may present itself as a daunting...
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    Ecommerce Trends
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    4 minute read

    5 Takeaways from B2B Next 2018

    Dozens of business leaders and technology partners were featured as part of B2B Next’s inaugural conference in Chicago to discuss the challenges and opportunity of the...
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    Digital Shelf Insights
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    4 minute read

    What To Know About Walmart’s New Connected Content Partner Program

    Late last week, Walmart announced their new Connected Content Partner Program, which features Salsify and 11 other technology partners. While the program doesn’t launch until...
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