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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Case Studies
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    2 minute read

    Improving Amazon Sales Rank

    To increase sales and grow market share on the digital shelf, winning brands focus on building a closed-loop capability for continuously optimizing the performance of their...
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    Digital Shelf Insights
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    4 minute read

    Increase Amazon Sales Velocity | Amazon A9 Factors

    Winning on Amazon requires precision and confidence across your marketing and sales teams. With a variety of factors impacting brands’ performance on the etail giant, brands...
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    Omnichannel Commerce Strategy
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    4 minute read

    How to Market in a World of "Ego"systems

    Selling to today's consumer requires a good deal of empathy, flexibility and responsiveness. Equipped with mobile phones and plugged into social networks today's consumer has...
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    B2B Strategy
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    3 minute read

    Product Content Strategy for B2B Distributors

    With the B2B ecommerce market expected to exceed $1.2 Trillion by 2021, every aspect of the B2B supply chain is itching to get online. In order to succeed in digital...
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    Omnichannel Commerce Strategy
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    4 minute read

    Automated "Smart" Data Feeds

    How would you describe your brand’s process of pushing product pages live: Poor, Fair, or Excellent? If you didn’t answer “Excellent,” it’s time to review your product data...
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    Ecommerce GTM Strategy
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    7 minute read

    Salsify's Key Takeaways from the 2018 Forrester Wave

    The much anticipated 2018 Forrester PIM Wave has just published. While it's hot off the presses here are my key takeaways from the report as well as some highlights on...
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    Digital Shelf Insights
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    7 minute read

    2018 PIM Software Buyer's Guide | Forrester Wave PIM POV

    I shared our key takeaways from the 2018 Forrester PIM Wave in an earlier post. The most important buying criteria for PIM Software buyers is time to value. In this post I...
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    Omnichannel Commerce Strategy
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    3 minute read

    How to Customize Content Across Your Sales Channels

    Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Tools and Home Improvement Brands Can Win On Amazon

    Amazon is an increasingly important channel for brands selling tools and home improvement products. For ecommerce teams looking to take advantage of this growth, it's...
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