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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    4 minute read

    3 Ways B2B Brand Manufacturers are Tackling the Digital Shift

    Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are...
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    Omnichannel Commerce Strategy
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    4 minute read

    How Consumers Shop for Electronics: Research, Compare, Repeat

    Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Will Toy & Baby Brands Succeed Post-Toys R Us?

    The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this...
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    Omnichannel Commerce Strategy
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    4 minute read

    The Changing Role of the CMO in the Digital Age

    As ecommerce dominates consumer spending and the digital shelf alters how they shop, the role of a Chief Marketing Officer is evolving. Long gone are the days of focusing on...
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    Omnichannel Commerce Strategy
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    4 minute read

    Price May Matter Less Than You Think

    Competitive pricing wins the sale, right? Not on today’s digital shelf. More than ever, consumers make buying decisions due to their personal set of criteria – which is not...
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    Omnichannel Commerce Strategy
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    6 minute read

    5 Truths from the Forrester Consumer Marketing Conference

    You'd better be ready to have a conversation with your consumers. This was the Big Theme at the 2018 Forrester Consumer Marketing Conference:Over the next few years, the...
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    Ecommerce Trends
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    7 minute read

    How Voice Will Change the Way Consumers Shop Online

    Voice search is just getting started. Over the past couple of year, digital assistants like Google Home and Amazon Alexa have turned themselves from a novelty into an...
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    Ecommerce GTM Strategy
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    6 minute read

    9 Must-See Brand Leaders at #ShopTalk2018

    Next week is ShopTalk, one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during...
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    Ecommerce GTM Strategy
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    5 minute read

    Why Selling Online Begins with Product Information Management

    The goal of your marketing or sales team is often to drive a product to market faster than the competition and present it in a way that converts browsers to buyers. It is no...
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