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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    3 minute read

    What is A+ Content?

    During our recent webinar, Build the Best Amazon Brand Experience, there were several great questions from attendees about A+ Content and we didn't get to answer them all....
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    Video
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    2 minute read

    Agile vs Waterfall Ecommerce

    Today’s quick moving markets require brands manufacturers to get their product out to consumers faster. For many this means moving away from a lengthy product development and...
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    Ecommerce GTM Strategy
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    4 minute read

    How To Optimize Ecommerce Site Search

    Seventy-two percent of ecommerce site searches fail to provide relevant results to shoppers according to a Baymard Institute report on The Current State of E-Commerce Search....
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    Omnichannel Commerce Strategy
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    4 minute read

    From the Experts: 3 Ways to Increase Product Visibility on Amazon

    38% of Amazon shoppers prefer it to other retailers because of its selection of product, compared to only 25% that are enticed by free shipping. Amazon is not just a sales...
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    Digital Shelf Insights
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    4 minute read

    5 Strategies to Grow Sales Amid Store Closures

    In 2017, the total square footage for closed store space was 125 million, a ten-year high. By April 2018, that number was already at 77 million, well on track to break...
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    Digital Shelf Insights
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    4 minute read

    3 Ways B2B Brand Manufacturers are Tackling the Digital Shift

    Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are...
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    Omnichannel Commerce Strategy
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    4 minute read

    How Consumers Shop for Electronics: Research, Compare, Repeat

    Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Will Toy & Baby Brands Succeed Post-Toys R Us?

    The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this...
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    Omnichannel Commerce Strategy
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    4 minute read

    The Changing Role of the CMO in the Digital Age

    As ecommerce dominates consumer spending and the digital shelf alters how they shop, the role of a Chief Marketing Officer is evolving. Long gone are the days of focusing on...
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