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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    4 minute read

    Price May Matter Less Than You Think

    Competitive pricing wins the sale, right? Not on today’s digital shelf. More than ever, consumers make buying decisions due to their personal set of criteria – which is not...
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    Omnichannel Commerce Strategy
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    6 minute read

    5 Truths from the Forrester Consumer Marketing Conference

    You'd better be ready to have a conversation with your consumers. This was the Big Theme at the 2018 Forrester Consumer Marketing Conference:Over the next few years, the...
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    Ecommerce Trends
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    7 minute read

    How Voice Will Change the Way Consumers Shop Online

    Voice search is just getting started. Over the past couple of year, digital assistants like Google Home and Amazon Alexa have turned themselves from a novelty into an...
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    Ecommerce GTM Strategy
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    6 minute read

    9 Must-See Brand Leaders at #ShopTalk2018

    Next week is ShopTalk, one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during...
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    Ecommerce GTM Strategy
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    5 minute read

    Why Selling Online Begins with Product Information Management

    The goal of your marketing or sales team is often to drive a product to market faster than the competition and present it in a way that converts browsers to buyers. It is no...
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    Ecommerce GTM Strategy
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    5 minute read

    SEO for Product Descriptions

    It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the...
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    Omnichannel Commerce Strategy
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    3 minute read

    Three tips for improving search discoverability this holiday

    Your product cannot get bought if shoppers don't find them. Our recent Holiday Shopping Keyword Intelligence Report revealed that leading brands update their product content...
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    Digital Shelf Insights
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    5 minute read

    Brick and Mortar Retail Must Transform for Customer Experience

    There are a few brave and innovative companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in...
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    Ecommerce GTM Strategy
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    3 minute read

    Product Experience Management Now Critical to PIM

    Salsify’s Takeaway: Forrester Research released its Vendor Landscape for PIM Q3 2017 which we believe outlines the technology required to deliver compelling product stories...
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