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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    4 minute read

    How I did it: Escalade Sports won back time and gained transparency

    Digital Marketing Team Leader, Sarah Krampe, saw a gap in how Escalade Sports was distributing its product information to retail customers that ultimately slowed web,...
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    Ecommerce GTM Strategy
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    4 minute read

    PIM vs. PCM: 5 Takeaways From the Forrester PIM Wave Report

    Takeaway: The differences between product information management (PIM), master data management (MDM), and product content management (PCM) are nuanced, yet significant. If...
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    Digital Shelf Insights
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    6 minute read

    What your CPG brand needs to know about SmartLabel

    The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting...
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    Omnichannel Commerce Strategy
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    6 minute read

    How to protect your brand identity

    You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end...
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    Digital Shelf Insights
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    8 minute read

    How Millennials Think About Your Product Content

    Takeaway: I'm a millennial who keeps an eye on the latest whole food and health food trends. Here are 4 ways that food brands and retailers can catch and keep my attention,...
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    Digital Shelf Insights
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    5 minute read

    What It Takes To Have the Best Furniture Product Content on Amazon

    We went shopping for furniture and home goods on Amazon this week and thanks to our newly launched Product Content Grader were able to see just how well some of the site’s...
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    Ecommerce GTM Strategy
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    2 minute read

    New Research: Consumers tell us what's driving the future of shopping

    The influence of mobile on consumers' habits is everywhere across the shopper's journey. Our latest consumer research found that even while in-store, shoppers are turning to...
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    Digital Shelf Insights
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    4 minute read

    5 Top Quotes from Experts on Thriving With Product Content Management

    Takeaway: Manual processes? Siloed teams? Wrong, inconsistent product content? If you recognize these pain points, read on. In a webinar last week, Nasry Angel of Forrester...
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    Digital Shelf Insights
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    5 minute read

    The Keys to Building Consumer Trust

    Takeaway: The keys to building consumer trust over the quality and performance of products in an age of heightened consumer doubt and skepticism are refreshingly simple. ...
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