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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    2 minute read

    Infographic: 5 Tips to Winning the Holiday

    Our most recent research, theHoliday Shopping Keyword Intelligence Report, revealed how critical content changes are bringing to the forefront of holiday ecommerce strategy....
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    Digital Shelf Insights
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    5 minute read

    Centralizing and Syndicating Your Product Content

    Director of Ecommerce Jeremy Weiss realized that Globe Electric’s process for gathering product information was time-consuming, and trying to keep the information consistent...
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    Ecommerce GTM Strategy
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    4 minute read

    Can Digital Catalogs Improve Your Business?

    Internet sales continue to surge. The National Retail Federation predicts sales will nearly triple by the end of 2017 in the year-over-year growth rate. How can businesses...
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    Omnichannel Commerce Strategy
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    2 minute read

    Exclusive Research: Online Shopping Behavior Changes Over the Holidays

    Consumers aren't just searching more during the holiday season, they are also searching across a much wider variety of terms. Salsify’s latest report analyzes theactual...
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    Omnichannel Commerce Strategy
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    5 minute read

    4 ways your toy brand can win this holiday season

    Takeaway: With the holiday season just a few months away, toy brands should prepare their toy catalog marketing now by building a trusted central source of content and strong...
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    Digital Shelf Insights
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    4 minute read

    How I did it: Escalade Sports won back time and gained transparency

    Digital Marketing Team Leader, Sarah Krampe, saw a gap in how Escalade Sports was distributing its product information to retail customers that ultimately slowed web,...
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    Ecommerce GTM Strategy
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    4 minute read

    PIM vs. PCM: 5 Takeaways From the Forrester PIM Wave Report

    Takeaway: The differences between product information management (PIM), master data management (MDM), and product content management (PCM) are nuanced, yet significant. If...
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    Digital Shelf Insights
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    6 minute read

    What your CPG brand needs to know about SmartLabel

    The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting...
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    Omnichannel Commerce Strategy
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    6 minute read

    How to protect your brand identity

    You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end...
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