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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    5 minute read

    Ensure your brand is easy to find online

    Search is the primary way your consumers begin shopping. The Consumer Barometer Survey found that more than a third of all US purchases were influenced by search engines....
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    Ecommerce GTM Strategy
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    4 minute read

    How to market in an age of personal branding

    The personal brand has become a core identity for today’s consumers, who have become used to curating their public profiles on Facebook and Instagram, sharing personal...
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    Omnichannel Commerce Strategy
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    4 minute read

    How Rawlings Readied Its 130-Year-Old Brand for Ecommerce

    Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are...
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    Omnichannel Commerce Strategy
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    5 minute read

    Maximizing Holiday Ecommerce Sales

    For successful sales campaigns this holiday season, brands relied on creative product content to help drive sales online and off. Ninety-four percent of shoppers abandon a...
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    Digital Shelf Insights
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    5 minute read

    What DAM Capabilities Do You Need for Ecommerce?

    We all know that updated, approved digital assets are a critical component to creating a meaningful and consistent brand experience. In fact, the research tells us that 66...
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    Omnichannel Commerce Strategy
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    7 minute read

    Finding Your Product Content Management ROI

    One of the top questions that we get when working with new customers - whether they are brand manufacturers, retailers, or distributors - is how do you measure the ROI of...
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    Digital Shelf Insights
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    6 minute read

    Improve Your Consumer-First Marketing Approach

    Takeaway: Today’s marketing teams face a growing list of digital channels on which to reach consumers. Here are actionable steps to put your consumer – and the product...
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    Digital Shelf Insights
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    2 minute read

    Publish Your Product Content with Greater Confidence

    When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the...
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    Digital Shelf Insights
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    3 minute read

    New Ways Retailers Can Share Content With Brand Manufacturers

    Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand...
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