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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    8 minute read

    How Millennials Think About Your Product Content

    Takeaway: I'm a millennial who keeps an eye on the latest whole food and health food trends. Here are 4 ways that food brands and retailers can catch and keep my attention,...
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    Digital Shelf Insights
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    5 minute read

    What It Takes To Have the Best Furniture Product Content on Amazon

    We went shopping for furniture and home goods on Amazon this week and thanks to our newly launched Product Content Grader were able to see just how well some of the site’s...
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    Ecommerce GTM Strategy
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    2 minute read

    New Research: Consumers tell us what's driving the future of shopping

    The influence of mobile on consumers' habits is everywhere across the shopper's journey. Our latest consumer research found that even while in-store, shoppers are turning to...
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    Digital Shelf Insights
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    4 minute read

    5 Top Quotes from Experts on Thriving With Product Content Management

    Takeaway: Manual processes? Siloed teams? Wrong, inconsistent product content? If you recognize these pain points, read on. In a webinar last week, Nasry Angel of Forrester...
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    Digital Shelf Insights
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    5 minute read

    The Keys to Building Consumer Trust

    Takeaway: The keys to building consumer trust over the quality and performance of products in an age of heightened consumer doubt and skepticism are refreshingly simple. ...
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    Digital Shelf Insights
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    5 minute read

    Ensure your brand is easy to find online

    Search is the primary way your consumers begin shopping. The Consumer Barometer Survey found that more than a third of all US purchases were influenced by search engines....
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    Ecommerce GTM Strategy
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    4 minute read

    How to market in an age of personal branding

    The personal brand has become a core identity for today’s consumers, who have become used to curating their public profiles on Facebook and Instagram, sharing personal...
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    Omnichannel Commerce Strategy
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    4 minute read

    How Rawlings Readied Its 130-Year-Old Brand for Ecommerce

    Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are...
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    Omnichannel Commerce Strategy
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    5 minute read

    Maximizing Holiday Ecommerce Sales

    For successful sales campaigns this holiday season, brands relied on creative product content to help drive sales online and off. Ninety-four percent of shoppers abandon a...
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