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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    5 minute read

    What DAM Capabilities Do You Need for Ecommerce?

    We all know that updated, approved digital assets are a critical component to creating a meaningful and consistent brand experience. In fact, the research tells us that 66...
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    Omnichannel Commerce Strategy
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    7 minute read

    Finding Your Product Content Management ROI

    One of the top questions that we get when working with new customers - whether they are brand manufacturers, retailers, or distributors - is how do you measure the ROI of...
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    Digital Shelf Insights
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    6 minute read

    Improve Your Consumer-First Marketing Approach

    Takeaway: Today’s marketing teams face a growing list of digital channels on which to reach consumers. Here are actionable steps to put your consumer – and the product...
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    Digital Shelf Insights
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    2 minute read

    Publish Your Product Content with Greater Confidence

    When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the...
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    Digital Shelf Insights
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    3 minute read

    New Ways Retailers Can Share Content With Brand Manufacturers

    Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand...
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    Digital Shelf Insights
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    5 minute read

    Home Meridian: How we empowered our sales teams with Sell Sheets

    I’m the Director of Ecommerce for Home Meridian International, one of the world’s largest furniture producers, shipping more than 12,000 containers a year. HMI includes the...
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    Ecommerce Trends
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    4 minute read

    3 Reasons To Combine Product Information and Digital Asset Management

    Takeaway: When your product information and digital assets live in a number of places throughout your organization, time, and money are lost. We’ve gathered the three facts...
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    Omnichannel Commerce Strategy
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    7 minute read

    The path to digital mastery [Video]

    Takeaway: Digital businesses must think differently about the ways of doing business in order to deliver the experiences customers demand today. Guest Speaker Brendan...
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    Omnichannel Commerce Strategy
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    5 minute read

    Ecommerce’s $4 Trillion Challenge: Shopping Cart Abandonment Rates

    Takeaway: Shopping cart abandonment is the often neglected leaky pipe for ecommerce profits. The rate at which customers who have selected a product and then do not follow...
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