Register Now
REQUEST DEMO
    Hero Shape

    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
    |
    8 minute read

    How to Build the Perfect Strike Team

    Taking the leap to wrangle all the product content that exists throughout your organization into a single, organized place is a complex undertaking. No matter the size of...
    Read More
    Digital Shelf Insights
    |
    2 minute read

    5 Tips for Maximizing Product Sales This Holiday Season [Infographic]

    Takeaway: Product content can play a huge role in your success this holiday season. Check out our infographic on the most important ways to make sure information about your...
    Read More
    Omnichannel Commerce Strategy
    |
    6 minute read

    GTIN Management Standard: 10 new product information management rules

    The new GTIN rules are way simpler. The Takeaway: GTIN Allocation Rules are now called the GTIN Management Standard, and the list of requirements shrunk from 46 complex...
    Read More
    Omnichannel Commerce Strategy
    |
    2 minute read

    New ebook - 9 steps to maximize your product sales this holiday season

    Prepare for the holiday season with some help from our latest ebook on how to maximize your product sales. The Takeaway: Our new ebook will help you prepare your digital...
    Read More
    Digital Shelf Insights
    |
    5 minute read

    Target set suppliers an image deadline: What can you do to meet it?

    Target recently issued a June 30th deadline for its vendors to supply product images - with specific specifications to it’s FTP system. “Images past this date are considered...
    Read More
    Ecommerce GTM Strategy
    |
    3 minute read

    Introducing our Expanded Platform for Product Content Management

    Today we’re celebrating the launch of our unified product content management (PCM) platform. Salsify users now have an efficient way to create, manage, optimize, and...
    Read More
    Omnichannel Commerce Strategy
    |
    5 minute read

    Speeding content to market: Product launches and communication

    The Takeaway: Your content management teams must align with your ad team/marketers, and both need to improve their communication with buyers at retailers in order to...
    Read More
    Digital Shelf Insights
    |
    4 minute read

    Ad blocker popularity elevates importance of great product content

    The Takeaway: As ad blockers become more common, ecommerce brands ad retailers need to find new ways of engaging with prospects. Rich product content may be the answer.
    Read More
    Omnichannel Commerce Strategy
    |
    2 minute read

    VIDEO: What the Best Brands and Retailers Do With Product Content

    There's nothing wrong with copying from the best, right? Especially when it comes to great product content.So, we asked 200 commerce leaders at different brands what they're...
    Read More

    Most Popular

    Subscribe to the Below the Fold Newsletter

    Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.