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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Ecommerce GTM Strategy
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    3 minute read

    Introducing our Expanded Platform for Product Content Management

    Today we’re celebrating the launch of our unified product content management (PCM) platform. Salsify users now have an efficient way to create, manage, optimize, and...
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    Omnichannel Commerce Strategy
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    5 minute read

    Speeding content to market: Product launches and communication

    The Takeaway: Your content management teams must align with your ad team/marketers, and both need to improve their communication with buyers at retailers in order to...
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    Digital Shelf Insights
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    4 minute read

    Ad blocker popularity elevates importance of great product content

    The Takeaway: As ad blockers become more common, ecommerce brands ad retailers need to find new ways of engaging with prospects. Rich product content may be the answer.
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    Omnichannel Commerce Strategy
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    2 minute read

    VIDEO: What the Best Brands and Retailers Do With Product Content

    There's nothing wrong with copying from the best, right? Especially when it comes to great product content.So, we asked 200 commerce leaders at different brands what they're...
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    Ecommerce GTM Strategy
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    5 minute read

    Goodbye Google Sidebar Ads, Hello Product Placements

    The Takeaway: Google no longer features sidebar ads on the right side of search results. Product content will now be shown for 3.5 billion searches per day. That means 3.5...
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    Omnichannel Commerce Strategy
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    2 minute read

    1WorldSync Certifies Salsify for GDSN Major Release 3

    We're pleased to announce that as of February 25th, 2016, Salsify is now certified by 1WorldSync to send content for GS1's Global Data Synchronization Network (GDSN) new...
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    Omnichannel Commerce Strategy
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    2 minute read

    The Most Important Takeaway From NRF 2016: A Video Blog

    We learned a lot during the NRF's "Retail's Big Show". Our biggest takeaway came from HSNi CEO, Mindy Grossman, who asserted that the shopping experience for consumers isn't...
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    Omnichannel Commerce Strategy
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    6 minute read

    Why Amazon went brick-and-mortar

    Shopping is now an experience that people crave. Takeaway: Amazon Books is a perfect example of how brands must create new strategies to deal with changes in consumer...
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    Omnichannel Commerce Strategy
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    3 minute read

    Rules for product content that sells - A new ebook from Salsify

    Rules for product content that sells - A new ebook from Salsify Takeaway: You should download this ebook if you're looking to build a product content strategy to...
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