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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    2 minute read

    Product Content Accuracy: The Struggle is Real

    From ingredient changes to price adjustments and packing updates, keeping your product content up-to-date can seem virtually impossible. And that was before brands were...
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    Ecommerce GTM Strategy
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    2 minute read

    What is product content? Thanksgiving edition

    For those of us who don't work at Facebook or CVS or Microsoft or some other mega brand in the advertising department, Thanksgiving can be stressful when someone asks "what...
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    Digital Shelf Insights
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    2 minute read

    Best of Breed Brands are Ready for the Future of Ecommerce. Are you?

    Last week we launched a new e-Book based on research conducted by our friends at Echo Cove Research. In poring through the data, one of the things that really jumped out was...
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    Digital Shelf Insights
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    2 minute read

    Walmart Content Spec 2.0: Are You Walmart-ready for the Holidays?

    “So, Joe, can I tell you that I love you?” It’s not too often I hear that from a customer, but it’s kind of cool when I do. And my wife is fine with it. Because this...
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    Digital Shelf Insights
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    3 minute read

    Simplifying the Process: Salsify's Channel Readiness Report

    We've developed a lot of raving fans over the past couple of years because of how much faster and less frustrating it is to get products to market using Salsify. And one of...
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    Omnichannel Commerce Strategy
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    3 minute read

    The Google Effect: Seizing the Product Content Opportunity

    It's been a few weeks since Google announced that it will be launching a "buy" button - and now that all of the initial hype has faded, the reality of what this means for...
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    Omnichannel Commerce Strategy
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    7 minute read

    Are Brands Taking Advantage of the Omni-Opportunity?

    This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...
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    Omnichannel Commerce Strategy
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    2 minute read

    Macy's Newest Commercial is Omnichannel Perfection

    It's 2015 people! Time to wake up and smell the Omnichannel. Recent research shows that multi-channel shoppers spend 82% more than their counterparts. Macy's "Buy online,...
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    Digital Shelf Insights
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    8 minute read

    Mind your Millennials: Why the Shop Spring App is Good for your Brand

    According to research by Accenture, by the end of the current decade the Millennial generation will displace baby boomers as the biggest consumer spending group in the United...
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