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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Digital Shelf Insights
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    3 minute read

    Simplifying the Process: Salsify's Channel Readiness Report

    We've developed a lot of raving fans over the past couple of years because of how much faster and less frustrating it is to get products to market using Salsify. And one of...
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    Omnichannel Commerce Strategy
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    3 minute read

    The Google Effect: Seizing the Product Content Opportunity

    It's been a few weeks since Google announced that it will be launching a "buy" button - and now that all of the initial hype has faded, the reality of what this means for...
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    Omnichannel Commerce Strategy
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    7 minute read

    Are Brands Taking Advantage of the Omni-Opportunity?

    This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...
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    Omnichannel Commerce Strategy
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    2 minute read

    Macy's Newest Commercial is Omnichannel Perfection

    It's 2015 people! Time to wake up and smell the Omnichannel. Recent research shows that multi-channel shoppers spend 82% more than their counterparts. Macy's "Buy online,...
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    Digital Shelf Insights
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    8 minute read

    Mind your Millennials: Why the Shop Spring App is Good for your Brand

    According to research by Accenture, by the end of the current decade the Millennial generation will displace baby boomers as the biggest consumer spending group in the United...
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    Ecommerce GTM Strategy
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    4 minute read

    Sorry Ugg Australia, I'm not buying it.

    One of the interesting things about contemporary commerce is the way product advertisements consistently adapt to suit evolving technology. Ads that would've once been on the...
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    Ecommerce GTM Strategy
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    3 minute read

    This KFC commercial is the best ad on TV: Here's Why

    I can not tell a lie: I've never eaten KFC. Despite that, watching this commercial made me consider a little late night stop, and not just because my roommates were...
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    Omnichannel Commerce Strategy
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    12 minute read

    Mind your Millennials: How to Convert with Instagram

    Millennialls get skewered all over the internet: lazy, self centered, no loyalty. This supposed lack of “brand loyalty”, is actually the result of a smarter breed of...
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