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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Ecommerce GTM Strategy
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    14 minute read

    How To Conduct a Competitive Analysis in Ecommerce

    Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...
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    Ecommerce GTM Strategy
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    13 minute read

    Essential Ecommerce Metrics for Data-Driven Growth

    How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as...
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    Ecommerce Trends
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    15 minute read

    Lights, Camera, Barbie! 5 Out-of-the-Box Brand Marketing Strategies From the Barbie Movie

    Barbie’s been a household name since her debut on March 9, 1959. That’s 65 years of the Barbie doll.
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    Ecommerce Trends
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    12 minute read

    Video Commerce: Live Stream Shopping and Storytelling for Brands and Retailers

    Remember the 1980s? Big hair, huge synth noises, and gigantic deals on TV’s newly launched home shopping networks.
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    Ecommerce Trends
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    18 minute read

    Fashion Resale Market: Trends, Growth, and the Future of Sustainable Retail

    Did you expect shoulder pads to come back in style? What about the iconic Juicy Couture tracksuit of the early aughts?
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    Ecommerce Trends
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    8 minute read

    Ethical Commerce: Sustainability Considerations for Ecommerce Brands

    As Kermit the Frog once mused: It’s not always easy being green. But for ecommerce brands looking to stand out in an increasingly conscientious marketplace, it’s now quickly...
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    Ecommerce Trends
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    16 minute read

    First-Party Data: Unlocking Insights for Seamless and Targeted Shopping Experiences

    Today’s consumers don’t just want personalized shopping experiences; they expect them.
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    Ecommerce GTM Strategy
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    3 minute read

    How Can Toy and Baby Brands Best Utilize PXM?

    Keeping up with continually shifting retailer requirements is a daunting task, which only seems to amplify when you factor in the industry trends and evolving consumer...
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    Ecommerce GTM Strategy
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    8 minute read

    How Top Toy Brands Are Activating Content To Win on the Digital Shelf

    Activating product content online could make the difference between brand survival and extinction. Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in...
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