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Ecommerce gtm strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce GTM Strategy

How To Accelerate Time to Market on Top Grocery Channels

The increase in demand for consumer packaged goods in the last several years has exposed weaknesses in the go-to-market process for brands.

Omnichannel Commerce Strategy

Bad Data 101: How Errors Affect Your Business Performance

Data is a major part of business. It tells you who’s buying your products or services, highlights how your business is doing, and offers a potential glimpse into the future.

Omnichannel Commerce Strategy

What Are the Top Ecommerce Challenges for CPG Brands?

Consumer packaged goods (CPG) companies have historically seen success selling in traditional brick-and-mortar retailers.

Ecommerce Trends

Why Consumers Are Online Shopping on Mobile Phones Inside Stores

It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty...

Ecommerce Trends

2023 Consumer Research Unpacks Global Shopper Insights

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.

Ecommerce GTM Strategy

Case Study: Shurtech Delivers Best Product Pages Across Sales Channels

The majority of people have used a Duck Tape, FrogTape, or Painter’s Mate Green at some point in their lives. These are all brands of ShurTech, a subsidiary of ShurTape...

Ecommerce GTM Strategy

Content Marketing for Ecommerce: Top Tips To Drive Conversion

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce...

Ecommerce GTM Strategy

How Beauty Brands Win With Product Content Syndication

Fledgling, direct-to-consumer (D2C) startups have recently disrupted some beauty brands with generations-long legacies. Select store brands have also unseated trendy,...

Digital Shelf Insights

How To Build a Strategy for Digital Transformation

Technology has accelerated every part of the buying cycle, from one-click purchases to auto-refresh inventory.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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