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Ecommerce marketing

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Marketing

How To Conduct a Competitive Analysis in Ecommerce

Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...

Product Page Optimization

Ecommerce Content Optimization: Renew Your Product Content

American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to...

Ecommerce Marketing

Are You Product Catfishing? Why Your Ecommerce Marketing Strategy Must Include Consistent Content

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right...

Ecommerce Marketing

Content Marketing for Ecommerce: Top Tips To Drive Conversion

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce...

Ecommerce Marketing

What Is the Average Conversion Rate for Ecommerce — And How Do I Boost It?

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce...

Ecommerce Marketing

How To Build an Ecommerce Marketing Strategy

Marketing campaigns have been around in some form or another since at least the age of antiquity (starting with fish sauce in 35 B.C.).

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z Shopping Habits vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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