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Ecommerce trends

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Trends

What Is Inclusive Marketing?

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...

Ecommerce Trends

‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are...

Omnichannel Commerce Strategy

5 Successful Ecommerce Strategies and Back-to-School Marketing Ideas

As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in...

Ecommerce Trends

Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year?

Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred...

Ecommerce Trends

Where Do Holiday Shoppers Turn for Gift Inspiration — and What Do They Plan To Buy This Year?

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential...

Ecommerce Trends

Holiday Shopping Season: When Will Holiday Shoppers Start Spending?

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps...

Ecommerce Trends

Holiday Shopping Insights: Why 61% of Shoppers Plan To Treat Themselves This Season

We might be a few months away from the holiday season, but with 27% of shoppers starting to buy their holiday gifts as early as October, according to Salsify’s “2024 Holiday...

Ecommerce Trends

What Is Amazon A+ Content?

An Amazon product detail page (PDP) that lacks enhanced content is equivalent to leaving the house in a state of undress. People will look at your PDP — and then quickly...

Omnichannel Commerce Strategy

What Are the Different Holiday Shopper Styles?

The holidays — and holiday shoppers — are coming, whether you’re ready or not.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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