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Ecommerce trends

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Trends

Consumer Spending Trends: How Much Will Holiday Shoppers Spend This Year?

2023 saw strong consumer holiday spending. As noted by the National Retail Federation, retail sales in the U.S. hit a record-high $964.4 billion last year. Worldwide...

Ecommerce Trends

Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]

On the nice-to-know list for the upcoming holiday shopping season: Nearly two-thirds of shoppers plan to shop on Black Friday and spend the same as last year — some...

Ecommerce Trends

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

Ecommerce Trends

5 Consumer Insights on How and Why Busy Parents Buy

Parents and guardians have very little free time — often not enough to rid the couch cushions of every rogue Cheerio, let alone enough to restock the pantry with them.

Ecommerce Trends

Digital-Influenced Retail Will Describe 70% of U.S. Sales by 2027 — What Does This Mean for Brands?

Digital experiences now influence both online and offline shopping behaviors — and this influence is growing.

Omnichannel Commerce Strategy

Ecommerce Marketing Trends: What Can Brands Learn From the Success of the 'Stanley Cup'?

The Stanley Quencher H20 Flowstate Tumbler, otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

Ecommerce Trends

Social Media Commerce and the Growing Social Shopping Renaissance

What do an office chair, pink pans, and peptide lip treatment all have in common? They all went viral on TikTok, amassing millions of views and sales from shoppers eager to...

What Is the Next Generation of Product Experience Management (PXM)? [DOWNLOAD]

Product experience management (PXM) has evolved dramatically over the past decade to meet the demands of the growing, ever-changing digital shelf, and the consumers found...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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